A smart, simple way to engage ideal prospects is to leverage email marketing.

Why?

There are so many great reasons, not limited to the fact that:

1. Most everyone has an email address.
2. You can schedule your messages in advance.
3. You can personalize your messages and really use the content to develop strong relationships with your readers.
4. According to MarketingSherpa, 70% of your leads will end up buying something from you or one of your competitors, but they won’t do it right away!      [Read more...]