A smart, simple way to engage ideal prospects is to leverage email marketing.
There are so many great reasons, not limited to the fact that:
- Most everyone has an email address.
- You can schedule your messages in advance.
- You can personalize your messages and really use the content to develop strong relationships with your readers.
- According to MarketingSherpa, 70% of your leads will end up buying something from you or one of your competitors, but they won’t do it right away! [Read more...]