Focus on the Transformation and Get More Clients

June 24, 2011 By 1 Comment

solutionsWhen you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it – is that really what they want to know? Are they really interested in exactly what you do? In most cases, they aren’t.

In reality, they are a lot more interested in what you can do for them rather than how you do it. Your prospects are only concerned about how you can solve their problems in the least amount of time, with the least amount of effort and financial investment.  So HOW you address their needs shouldn’t be the focus of your conversations. Instead, you want to make sure that you always stress the results you create. Let them know how working with you can make a difference in their lives. Show genuine personal interest in them and keep the conversation focused on their needs – not you. [Read more...]

Filed Under: Attract Ideal Clients, Business Management, Marketing Advice, Marketing Ideas, Marketing Solutions, Marketing Strategy, Marketing Techniques, Marketing Tips Tagged With: , , ,

Connect With Your Clients On Their Terms – And Increase Your Profits!

May 20, 2011 By 6 Comments

solutionsIf you want to fill your pipeline with prospects and increase your income, you have to speak the language of your ideal clients. When you speak their language, you’ll be able to connect with them on a deeper level and show that you understand their problems.

Some solo professionals struggle with describing what they do in a way that connects with their clients – but if you take the following three steps you’ll be able to avoid this struggle. You can connect with more people who need what you have to offer.

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Filed Under: Attract Ideal Clients, Branding, Marketing Advice, Marketing Help, Marketing Strategy, Networking Tagged With: , , , , , ,

3 Keys to Providing the Right Solutions For Your Clients’ Needs

May 13, 2011 By 2 Comments

key solutionsSuccessful service professionals know that they are problem solvers for their clients. Positioning yourself as a problem solver helps your clients instantly see how working with you will make a difference in their life and/or business. It can also help your unique business stand out in the market. In order to put this strategy to work for you, you’ve got to find the right solutions to offer. When you take the time to learn your clients’ needs, you’ll dramatically increase your sales because you will offer exactly what your clients are looking for. [Read more...]

Filed Under: Attract Ideal Clients, Business Management, Marketing Advice, Marketing Strategy, Marketing Tips, Services Marketing Tagged With: , , ,

Speak Your Client’s Language and Keep Your Pipeline Full

May 6, 2011 By 2 Comments

solutionsIf you want to pump up your profits, you have to get clear about exactly what you are offering your customers and offer it to them in a way that is compelling and interesting. The best way to do this is to position yourself as a problem solver for your ideal prospects. If you can solve problems for your clients, you’re going to increase your visibility and keep your pipeline full.

A lot of service professionals focus on the service that they are offering. They label themselves an acupuncturist, a coach, a virtual assistant, a graphic designer, etc. While these may be accurate descriptions of what you do, it’s not what your ideal clients are looking for. Read more about Speak Your Client's Language and Keep Your Pipeline Full

Filed Under: Attract Ideal Clients, Marketing Help, Marketing Ideas, Marketing Mindset, Marketing Solutions, Marketing Strategy, Marketing Techniques, Marketing Tips, Services Marketing Tagged With: , , ,

How To Attract Ideal Clients With Ease (SSMS Episode 23)

December 8, 2010 By 1 Comment

Subscribe to Sydni's PodcastIn this week's free marketing podcast I discuss the immeasurable value of market research, how critical it is to know and understand the immediate needs and challenges of your current clients and ideal prospects, and how making yourself easily accessible to your target audience is paramount to reaching your goal of finding clients! Listen in as I share proven tips on how to consistently attract ideal clients -- those who will appreciate and benefit from working with you – while ensuring outstanding success for your business!

How To Attract Ideal Clients With Ease (SSMS Episode 23) [ 7:26 ] Play Now | Play in Popup | Download (651)
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Finding Clients In The New Economy

December 6, 2010 By 2 Comments

Smart business owners know consistently finding clients is crucial to their success. After all, without a steady stream of new and repeat customers, there’s nobody to serve, no money to be made, and no reason to keep the doors open. How do you find clients who are ready to buy, even though the economy has changed?

Finding clients takes effort and creativity- especially in a tight market. The good news is, though, that regardless of the economy, people still need the solutions you offer and expert advice to eliminate the challenges they face. All you need are a few simple tips on how to go about finding clients when the market is tight.

Step One to Finding Clients

Hang on to the clients you have! No marketing strategy is as cost effective or as efficient as keeping the clients you have already established a working relationship with in the past. Meet your deadlines, go above and beyond what's expected and do it all with excellent customer service as your goal. This will help you hang on to every single client you have.   [Read more...]

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