REFERRALS: 3 Easy Ways to Get More Clients

asking for referralsYou’ve heard it said, “Ask and you shall receive.” This is NEVER truer then when it comes to asking for referrals. Many service professionals are hesitant to do this for a number of reasons. It might be because you are afraid of “bothering” the person you’re speaking to, because you’re worried about what they might think of you, or (gasp), because they may say no.

If that sounds familiar, I want you to think for a moment about how you would feel if someone were to ask you for a referral. If you know, like, and trust the person you’re speaking to and feel confident in their work, what would you think about them asking you for a referral to someone in your network that needed the exact solution they offer? Likely you would be happy to make an introduction. This is because you want your friends, family members and colleagues to find solutions to the challenges they face.  So, it stands to reason that people YOU ask for referrals will feel the same. [Read more…]

Use Success Stories to Sell Your Services

success storiesAs a service professional, an important element of your marketing strategy is to highlight why you are THE premier solutions provider for your target market. When you showcase your expertise and how others’ lives and business have improved because of working with you, your services and products will be more compelling. You’ll increase your visibility and you’ll easily convert more prospects to clients.

But when you’re showcasing what you do, you have to be very careful about HOW you present your experience and your solutions. Far too many service professionals focus on the mechanics of what they do when they are trying to sell their services. You don’t want to make this mistake, because, honestly, people aren’t that interested in HOW you do what you do. All they are really concerned about is getting from problem (point A) to solution (point B) in the easiest, quickest and the most affordable way possible. So you want to talk about your services in a way that acknowledges that and clearly conveys your value. [Read more…]