Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Service Business » ideal client attraction

Attract Ideal Clients En-Masse With Public Speaking

Sydni Craig-Hart — Fri, 22 Oct 2010 22:14:46 +0000

Public speaking is one of the most effective ways to connect with ideal prospects for your service business. Even if you’re not entirely comfortable talking in front of a crowd, it would serve you well to add this strategy to your marketing mix. Why? For one reason, it’s the fastest way to establish yourself as an expert in your industry.

Think about it. When you're looking to hire a service provider, don’t you typically want to work with the BEST person for the job? Would you really consider hiring a provider who isn't well versed in what you need? Of course not! So neither would your prospective clients.

By speaking publicly about your expertise, you automatically put yourself in the driver’s seat. Whether your presentation is 5 minutes long or 90 minutes long, the room is focused on you. Everyone is listening intently to your thoughts and if you deliver great content, they are writing down what you say and noting questions they have. (Which is great because it means they are envisioning working with you!)

Also, public speaking allows you to develop that "know, like and trust" factor quickly and easily. In listening to your presentation the audience gets a sense of who you are, how you teach and how they can benefit from the services you offer. So instead of slowly developing a relationship over time, perhaps via online marketing, you speed up the process so that prospects feel more comfortable with you and can see the value of working with you.

How to Consistently Attract Ideal Clients With ONE Sentence

Sydni Craig-Hart — Fri, 15 Oct 2010 17:50:13 +0000

When you’re out networking, attending a seminar or otherwise meeting new people and are asked, “What do you do?” how do you respond?

Do you label yourself? (i.e. "I am an Interior Designer", "...Financial Planner" or "...Virtual Assistant".)

What happens next? The person you're speaking to may say "Oh, that's interesting" or change the subject and go on talking about something else. Worse yet, you could get that "deer in headlights" look because they can't relate to what you've just said.

The truth is, associating yourself with a particular profession doesn't mean much because the person you're speaking to may have no idea what you're really talking about. And even if they do, you likely have a unique skill or specialty that sets you apart from others in your industry. For example, how many different types of lawyers are there? You could meet three attorneys at one event who all have different specialties, expertise and knowledge. So if each one says, "I'm a Lawyer" this hardly showcases the value they provide to their clients.

Stand Out and Stay Top of Mind Using Good Old Fashioned Snail Mail (SSMS Episode 17)

Sydni Craig-Hart — Wed, 13 Oct 2010 16:45:20 +0000

Looking for a simple way to set yourself apart from the other service providers in your industry? And to stay top of mind with prospects, clients and referral partners? Online marketing strategies are highly effective and can work well for this purpose. But nothing grabs someone's attention like receiving a handwritten note, letter or card from you in the mail! Learn how to implement this simple, low-cost marketing strategy in your business TODAY by listening to this week's episode!