5 Simple Steps To More Clients Within 90 Days

Problem: “I don’t have enough clients”

Solution:

Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic.

Instead of allowing fear to paralyze you, use your energy to take these five simple action steps:

  1. Commit to focusing on JUST client attraction for a period of 90 days – This means ALL of your marketing is solely focused on getting clients. Not working on increasing your Twitter followers. Not showing up at your local community chamber of commerce event “just because”. Not sending out random emails to your list.

 EVERYTHING you do needs to be focused on getting new clients in the door.

  1. Decide on whom you’re going to target – You can’t be all things to all people, especially if your goal is to enroll a few new clients over the next 90 days. Choose ONE target market and get clear on whom within that target market is your ideal client. (Our toolkit can help you: “5 Simple Steps to More Clients, More Visibility and More Freedom”.)

Since you don’t have the same marketing budget as Nike, you need to be CRYSTAL clear on who your perfect client is so you can spend your time, money and energy wisely. Get as specific as possible – write down a complete persona with your client’s age, gender, family structure, job, needs, personality traits, problems, goals and preferences. The more specific you are, the easier it’s going to be to find and engage the exact people you want to business with.

NOTE: Choosing your target market and creating an ideal client profile does NOT lock you into one type of client for forever. This also does NOT mean you say no to prospective clients who don’t exactly meet your ideal client profile. Choosing a target market and focusing your marketing on a specific ideal client profile will help you to get better results, in less time, with less effort.

  1. Choose specific marketing strategies to meet your goal – Depending on how long you’ve been in business and who you are targeting, you want to focus on 2-3 specific marketing strategies that will connect you with prospective clients.You’ll get much better results if you consistently focus on 2-3 key strategies (i.e. networking directly with your target market, following up with past clients, buying leads pay-per-click ads, etc.) than spreading yourself too thin and too wide.

Where is your ideal client already “hanging out” online and offline? THAT is where you need to focus your marketing efforts.

  1. Be consistent – Marketing to get clients does NOT work when done haphazardly. If you don’t have enough clients that means you have plenty of time to focus on marketing.Choose a dedicated time each workday and invest that, preferably at the start of your day, in taking action on the 2-3 marketing strategies you’ve chosen.

Don’t leave this to chance. Book an appointment with yourself on your calendar, take that appointment seriously and follow-through. Your business and your bank account will thank you.

  1. Track, track, track! – As you start taking action on your marketing plan, you’ll see what’s working and what’s not. Track every detail – email opens, click through rates, the email inquiries you receive, which prospects convert to clients and what they buy.The more information you collect within a 90 day period – the LESS work you’ll have to the following quarter. During the following quarter you can then simply focus on what worked and keep getting the same, if not better results.

You can completely transform your business within the next 90 days. I’ve done. I’ve helped countless clients do it. And you can do it too.

Don’t stay stuck in a place of fear and overwhelm. Just take the first step and keep looking for solutions.

You’ll be amazed at what kind of results you can create with a little focus and consistency.

%225-simple-steps%22-cta

 

3 Powerful Marketing Tools to Create Customers for Life

Targe Market NicheAs a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?

You’re simply trying to sell your product or service to the people who want and need it most.

Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about.

When you get crystal clear about your target market, niche, and ideal client, you’re able to create marketing materials that easily turn prospects into paying customers.

The terms target market, niche, and ideal client get tossed around an awful lot. The first step to streamlining your marketing efforts is to understand the difference between the three.      Read more about 3 Powerful Marketing Tools to Create Customers for Life

5 Simple Shortcuts to Creating GREAT Newsletter Content When You’re Short On Time & Hate To Write

stand outSince we launched the current version of the Smart Simple Marketing brand back in 2009, by far one of the most effective marketing strategies we’ve used has been our email newsletter.

We’ve sent it out every week since March 2010 and have never missed a single issue. Because of that, every single week we receive phone calls from prospective clients inquiring as to how we might work together to achieve their goals.

Sometimes they’ve only been subscribers for a few months. We’ve had prospective clients reach out after two years or more. But, whenever they are moved to reach out to us, they always say the same thing, “it’s because you are consistent in reaching out to me with your newsletter.”

Believe me, as systematized as we have things, getting our newsletter out the door is a team effort. But we have created a number of shortcuts along the way that make it easier and less time consuming. That one issue, time, seems to be the biggest obstacle that holds people back.

I can’t tell you how many people have said to me, “Sydni, I don’t know how you do your newsletter every week. I just don’t have that kind of time!” I also hear this a lot: “I hate to write” or ‘I don’t know what to write about.”

Here are five ways you can shortcut the process of creating content for your email newsletter: Read more about 5 Simple Shortcuts to Creating GREAT Newsletter Content When You’re Short On Time & Hate To

3 Things You Can Do RIGHT NOW To Be More Attractive to Prospects

Finding new prospects for your business is similar to dating. At the first encounter there is a level of attraction that causes a person to want to get know more about the individual who has caught their attention. After learning more about this attention grabbing person, a decision is made as to whether or not it is even worth pursuing a deeper relationship.

Your prospective clients are looking for solutions to their problems. Are you making sure that you are presenting your solutions in a way that not only attracts them to your offerings, but also lets them know that you are the BEST option for them?

Here are 3 things that you can do right now to be more attractive to your prospects. Read more about 3 Things You Can Do RIGHT NOW To Be More Attractive to Prospects

How to Create A Tribe Of Raving Fans That Grow Your Business For You

Build Yourself An Audience Of Raving FansDon’t you love it when you receive a compliment?

You likely feel validated, intelligent, successful and helpful.

Don’t you also feel more confident? Especially when the compliment has to do with your work and your business?

Of course you do!

Even better, don’t you LOVE it when you receive a phone call or an email from a prospective client and they say, “I’m reaching out to you because my friend Jim said you were the best person to help me with _____”?

If you want the people who already know you, like you and trust you to build your business for you, they have to be a raving fan of your work!      Read more about How To Create A Tribe Of Raving Fans That Grow Your Business For You

How to Find a Steady Stream of New Clients for Your Salon or Spa

Have you ever heard a marketing consultant tell you that you need to identify your ideal client profile? (Heck, you’ve probably heard me say it a few times if you’ve been hanging out at ProfitableSpa for any length of time).

Most folks start thinking about demographics: age, education, income level, marital status and occupation. But defining your ideal client goes beyond what the census bureau measures.

In order to really fill your books with ideal clients, you need to think about the personality traits, hobbies and interests of your clients. The more you know about the people you serve the better you can targeted your marketing efforts for your salon or spa.

Follow these steps to define your ideal client and use that information to find more of them within your current roster of clients.    Read more about How to Find a Steady Stream of New Clients for Your Salon or Spa

How To Create A Solutions-Based Business

finding solutionsOuch, I’m in pain over here! It doesn’t matter who you are or what you do. If you can solve my problem, I will happily give you my time and money.

We each have a pain that needs healing, an itch that needs scratching, or a problem that needs a solution. And we’re on the hunt for that solution…yesterday!

Keep this in mind as it relates to your ideal client and the reason you went into business for yourself. You are a problem solver. Therefore, you must make sure that your business is focused on solving problems and nothing else.

Read more about How To Create a Solutions-Based Business

How to Find Clients You LOVE!

happy partnersAAARRRGGHHH!! Do you scream after working with a particular client? It is not the end of the world when you find yourself in a working relationship that is well, NOT working. I would really love to help you avoid (or get out of) a bad client situation. How can you do it?

Know what you HATE

To help me stay focused on only working with ideal clients (meaning those folks with whom I can do my BEST work and create the BEST possible results), I’ve developed a simple system that you too can model. Read more about How to Find Clients You LOVE!

How to Attract More Ideal Clients When Networking (SSMS Episode #14)

Subscribe to Sydni's PodcastNetworking. Perhaps you love it. Perhaps you hate it! Regardless of whichever category you fall into, it is by far one of the top marketing strategies for a small business owner. So how do you use this strategy effectively to attract more clients and create more opportunities, even if you’re not entirely comfortable with the idea of networking? Discover my proven strategies in today’s episode!

Attend Live Events and Attract More Clients

One of the best strategies you can implement to have a successful business is attending live events, both to further your professional development and to connect with ideal prospects.  Doing so will allow you to stay abreast of current trends in your industry, to connect with like minded professionals and to interact with individuals who are actively seeking the solutions you offer.  With a bit of advanced planning, you can turn these events into powerful opportunities to attract new clients and/or joint venture partnerships.

As a solo business owner, you need to take the initiative to research the events that are best suited for your business.  Be sure to stay connected with the organizations that support your industry and your ideal clients.  Take the time to review their event outlines, speakers and guest list to determine if you should attend upcoming events.  Remember, the key to finding new ideal clients is to “hang out” where they are.  So if your ideal client will be at the next big industry event – you should be there too.

You’ll want to allocate funds for your continuing education on a monthly or annual basis.  This should absolutely be part of your business budget!  Attending events can cost $1,000, $1,500 or even $2,000 or more when you add in travel, food, lodging, and of course the cost of the event.  While you will have some upfront costs to attend, if you choose the right events the return on investment will more than pay for the expenses involved.   If you have the option to purchase a VIP ticket or host a book, that can increase your visibility and give you access to connect with the speakers and event coordinators.

For example, if your ideal prospect has paid the same $1,000+ to attend the event like you did, it shows that they are willing and able to invest in their business or their personal development.  This is a major pre-qualifier!  So if you provide a solution to a specific problem they’re facing and you showcase that value, it’s not unreasonable to assume that they would be willing and able to pay for your services as well.

Plus, when attending a live event, you get to meet your target audience in a more relaxed setting.  There is a spirit of eagerness and excitement, so the foundation of your new relationship is built on this shared experience.  That is very powerful — and makes it an easy “sell” when you talk about the services you provide and the problems you can solve for them because you already have that connection.

So, consider attending such events part of your overall marketing costs and a fun opportunity to get out of the office and work ON your business for a few days! Take the time now to research events, conferences and seminars for the fall or early winter.  This will give you a head start on finding out where your target audience will be and give you time to budget the costs involved to attend.  It will be more than worth your while to attend; you’ll learn something new and get to network with your target audience.

Have you attended any events this year?  What type of opportunities developed as a result? Post your experiences on the blog and let me know how this has worked for you!