3 Easy Steps To Creating Predictable Revenue In Your Business

Image Predictable RevenueYou are very familiar with that feeling…

Think back to two different time periods in your business.

#1 – The time when business was dried up and producing ZERO revenue

and…

#2 – The time when your cup runneth over with too many clients and more income than you could handle

When your business is going well, you have that feeling of being on top of the world, like in the movie Scarface when after a hard day at work, Scarface looked up into the sky and read the blimp which flashed, “The World Is Yours. . .” [Read more…]

Video Case Study – How to Turn Your Ideal Client Profile Into Tens of Thousands of Dollars

Jill Addison, online video expert, has been following Smart Simple Marketing for some time and eagerly looks forward to each weekly article we publish.

Watch as she shares how one of our articles clarified the concept of how to identify your ideal client profile and how she has turned that profile into tens of thousands of dollars in new revenue for her business!

Jill’s experience highlights two very important things:

  1. Regularly publishing high quality content is one of the best ways to build credibility, create visibility and attract raving fans to your business. It creates a win-win for everyone involved!
  1. Learning is great, but DOING is what gets results. Jill isn’t making more money in her business just because of what she learned. She’s making more money because she is TAKING ACTION on what she learned! Action creates results and revenue!

If you have a success story like Jill about how you’ve gotten great results in your business because of implementing one of our tips, we’d love to hear about it! Please share a few details by leaving a comment below.

Engagement Matters 16: Get Massive Exposure for Your Business

Learn how to create massive exposure for your business by using LinkedIn!

It is highly possible that hundreds if not thousands of your ideal clients are looking for solutions to their problems in the LinkedIn groups. Now is the time for you to show up and shine as a true solution provider.

3 Easy Ways to Simplify Your Marketing Efforts

easy streetMany entrepreneurs reach out to me for help because they have hit a wall and finally got sick of their perpetual state of overwhelm.

Have you ever found yourself trying to figure out which way is up? Or perhaps you’ve been completely confused about what steps to take to grow your business?

Remember that success in business (and marketing) follow a very simple method. Identify a problem and then offer a solution.

Your ideal prospects have problems (or a compelling desire) and your business provides the solutions to those problem (or helps them create their desired result).

So that you can re-focus your efforts on this simple formula, let’s address the problems that are holding you back:      Read more about 3 Easy Ways to Simplify Your Marketing Efforts

5 Easy Content Options That Generate Sales For Your Business

canstockphoto1199915Right now, at this very minute, there is an ideal prospect perusing the Internet, intently looking for the answer to a question that you could answer in 30 seconds flat. If you were able to connect with that individual and chat with them about their needs and their goals, it’s quite likely that at some point in the conversation they would inquire about the products and services you offer, which would provide you with an opportunity to make a sale.

So how do you go about connecting with that individual? But, you don’t want to find just one or two. How can you consistently connect with your ideal clients in droves? Read more about 5 Easy Content Options That Generate Sales For Your Business

Case Study: How I Engaged A Huge Group Of Ideal Clients

I’m often asked, “Sydni, how do you find so many great opportunities to grow your business?” So I want to share a behind the scenes story of how we walk our talk and open new doors for ourselves to attract the perfect clients for our business:

We decided a few months ago that we wanted to diversify our client base by securing ongoing contracts with larger B2B companies. In doing some research, I came across a business matchmaking event that introduces small business with large business. The goal is to create opportunities for the small business to land large contracts and the large company to meet their supplier diversity requirements. (This means they need to do a certain amount if business with woman owned, minority owned and disadvantage businesses.) I signed up and scheduled appointments with each of the companies I wanted to meet.

Lesson: Determine what specific goal you want to achieve and take specific action to support that goal. Chose your opportunities strategically. Don’t network just for the sake of doing so. Show up where the ideal prospects you want to meet are going to be. Read more about Case Study: How I Engaged A Huge Group of Ideal Clients

The Solution To A Lack of Leads, Clients or Consistent Income

business ups and downsMany businesses have characteristics that are similar to any stock market in the world; there are ups and downs. When you experience a downturn, the culprit may be a slow drip of revenue, which means a slow drip of closed business from very few leads. Your goal, then, is to get in front of more leads, convert leads to clients and create systems around making this your business habit. Here’s how you do it:

Not enough leads – This is an issue with visibility. Quite frankly, not enough people know about what you offer and your ideal prospects don’t see you as a solution to the challenges they are facing. This problem is solved by increasing and improving your marketing efforts. This means you need to be showing up where your prospective clients are gathering (online and offline) and engaging them in conversation to understand what they need. Read more about The Solution to a Lack of Leads, Clients or Consistent Income

A Simple Follow Up System to Create More Profits In Your Business

How many times have you attended a networking event, had a number of great conversations with ideal prospects, collected a bunch of business cards and never followed up?

Perhaps more times than you’d care to admit.

The bad news: You likely missed out on a number of key opportunities to deepen connections that could lead to an increase in revenue, a joint venture or more visibility for your business.

The good news: You can make the decision TODAY to commit to implementing a system to follow-up on all leads that express an interest in your business, so that you don’t miss out on any future opportunities.

To do so, you simply need to follow my step-by-step system for effective follow-up and prospect conversion:      Read more about A Simple Follow Up to Create More Profits In Your business

How to Market Your Services and Maintain a Consistent Income

consistent incomeWith the myriad of options available to market your small business, it’s quite easy to become overwhelmed in trying to figure out where you should focus your attention. Let me help you simplify the process.

First, consider, who is an ideal client for YOUR business. This is critical, because you cannot be all things to all people. (I know you think everyone and anyone needs your service. But that is simply NOT true. The quicker you accept that, the more successful your business will be).

Determining who your ideal client is begins with choosing a target market. Then you can identify who within that market will get the best, long lasting results in working with you. Your ideal client is the ONE person who is truly losing sleep at night because they are struggling with the exact problem you solve. They value your expertise, are ready to invest in the solutions you offer, roll up their sleeves and get to work. Read more about How to Market Your Services and Maintain a Consistent Income

Top 3 Most-Important Business Marketing Ideas To Know

“Old-school” business marketing ideas can still help you greatly in your quest to bring in more ideal clients to your business. In today’s post, learn about 3 ways you increase business.

Most entrepreneurs who do not currently have enough clients in their business are facing that challenge because they need to spend more time focusing on business marketing ideas than they currently do. One does not create a successful business when marketing sporadically, because they are simply not marketing enough to keep the demand up for their business. Marketing is a huge part of any business and is not something to be entered into when a business is being started and then neglected. Marketing is an ever-evolving process that is an essential part of every business. Put the top 3 business marketing ideas to work for your company today. Read more about the Top Most-Important Business Marketing Ideas to Know