Even if you’re not currently offering a lead magnet on your website, you’ve probably seen them before – a free report for opting into an email newsletter, a free music download for filling out a survey, and so on.
Some small business owners go to great lengths to offer dynamic lead magnets, or as we like to call them “problem solving gifts”. They put in lots of time and money to create a product or service that they could, in essence, sell for a profit. But instead of selling the solution, they give it away to build credibility and generate leads.
Others focus on a small, simple “gift” to thank their audience for joining their list. These “just for fun” lead magnets are inexpensive to create and give the small business owner a chance to reveal the personality behind their brand.
Which technique will work best for your business? Read more about Magnetically Build Your List and Attract New Leads