Why does Hosting Live Events Boost Engagement and Influence?

Engagement Matters Episode 35: How do you feel when you attend a live event hosted by one of your mentors? Aren’t you thrilled to see them in person and to watch them solve problems right before you? You can be that mentor by hosting your own live events. Doing so deepens your engagement and influence with the audience that you serve.

Join us live: http://www.smartsimplemarketing.com/solutions/events/

How To Go Offline And Still Grow Your Email List

Engagement Matters Episode 29: When making connections with people, what is better than a face to face encounter? When you attend live events, be sure to use the experience as an email list building opportunity. Learn how you can grow your subscriber list by having an active share at live events.

Engagement Matters 13: How to Avoid Leaving Money on the Table

Are you leaving money on the table? It is very possible if you do not have follow-up systems in place. See how you can avoid missing out on $4,500 in just one day. The guy in this video did just that. You don’t have to be like him. Put your profits on auto-pilot!

How To Host a Profitable Event – Even If You Have ZERO Experience In Event Planning

Profitable eventsYou don’t have to be a professional event planner to host a workshop or seminar that gets you clients and generates new streams of revenue.

However, you do need to pay close attention to the details!

Put your attendees’ needs first

Dates, times, locations and dress codes, these are things your attendees will need to know.

It only takes one uninformed (or worse, misinformed) attendee to turn a perfect night into a ruined relationship or a missed opportunity for your organization.

Fortunately, online tools have made it easier than ever before to plan, market and monetize a stellar event!

Here are five tips to make sure you “mind the details” to maximize results at your next event. Read more about How To Host a Profitable Event – Even If You Have ZERO Experience In Event Planning

How To Reach, Teach and Profit By Hosting Educational Events

goldYou might think that only large organizations host educational events.

But according to a recent study I read, more than 40 percent of small businesses hold events. Of those small business that hold events, seminars and classes account for the highest percentage of events held.

What’s the appeal?

From florists hosting floral arrangement classes to accountants holding tax preparation seminars, educational events give your small business the opportunity to highlight your expertise. More importantly, it gives you the chance to meet customers or potential customers face-to-face, and make new connections to help grow your business.

Here are 5 tips to consider as you prepare to add live events to your marketing mix: Read more about How to Reach, Teach and Profit By Hosting Educational Events

How to Earn While You Learn

Live events can be a great way to boost your business… if you work them correctly!

I learned this valuable lesson in a mighty way when I attended my first large event in 2006. I was a new business owner and didn’t know what to expect. I was also REALLY intimidated by the price tag… $1,500 for a 3-day online marketing workshop. But I stepped up because I needed to learn the skills that were being taught there and I knew investing in myself was the best investment I could make.

The 3 days I spent in LA and the $1,500 I charged to my credit card completely transformed my business. I raised my prices by 67%, walked away with 2 new clients, and gained a highly sought after skill set that had us double our revenue and cross the six-figure mark in only our 2nd year of operation.

Ever since then, I make it a point to attend 2-3 large events each year and I always, ALWAYS walk away with new clients and a boost in revenue. Want to replicate these results in your business? Here is the formula I follow each and every time. Read more about How to Earn While You Learn

How Attending LIVE Events Can Sky Rocket Your Business

networkingOne of the ways that I quickly developed a base of ideal clients was by attending live events that cater to my target market. Over the years I have consistently attended workshops, events and seminars that attracted several hundred solo service professionals who were looking for tips and strategies to grow their business.

Why am I telling you this?  Because attending has been a MAJOR contributing factor in growing my business to its current level.  Did it cost me money to attend this?  YES!  (The registration fees have ranged from a few hundred to a few thousand dollars!)  Plus, I paid my own travel expenses AND took off time from my business.  But was it worth it?  ABSOLUTELY!  I’ve gotten at least one new client from every live event I’ve ever attended. Every single one.      [Read more…]