4 Email Marketing Secrets That You Need To Deploy… NOW

Email marketing - powerful strategyYou need to know this…

That is the reason I will share all of the details with you right here, right now.

As a small business owner, roughly 90% of your business comes from repeat clients and customers.

But what about the other 10%?

The most successful businesses are the ones that are able to tap into new client bases through marketing and engagement, convert leads into paying customers, and turn customers into repeat clients and brand champions.

Since word-of-mouth remains the #1 way to promote your business and increase profits regardless of your industry, engaging your customers and getting them to tell their friends about your business is the best way to secure that remaining 10% of the market.

Thanks to email marketing and social media – what’s commonly known as “Engagement Marketing” – it’s easier than ever for customers to share their experiences with friends, family, and the world.

The best part about Engagement Marketing is that it’s measurable. By tracking email opens, clicks and social shares, you can pinpoint exactly what your customers want and make sure you’re the one to give it to them.

Email marketing is particularly effective for increasing engagement, referrals, and sales. But simply sending any old email to your customers isn’t enough to increase profits – your content must be strategically created to increase positive word-of-mouth between your current and prospective customers.

Here are 4 email content secrets proven to get your customers engaged, keep them coming back, and turn them into brand advocates.      [Read more…]

The Quickest And Easiest Way To Succeed In Email Marketing

Email MarketingYou have been asking this one important question…

I will answer that question for you, but first lets clear the air with a counter-question. “What has been holding you back from crushing your business goals?”

You may reply with one or more of the following:

  • “I can never stay focused.”
  • “I wear too many hats.”
  • “There isn’t enough time in the day.”
  • “I need more support.”
  • “I don’t know where to start.”

… (this list can go on for days, but we won’t do that right now)

So, the initial question that I know is on your mind is: “How can I be successful with email marketing?

THAT is the question I will answer for you!      [Read more…]

A Super Simple Guide to Podcasting

the world is listeningAccording to HubSpot in 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts. This has increased from 11% in 2006. It is also estimated that 70 million people have listened to or viewed a podcast.

So there’s a high likelihood that a fair number of your ideal prospects are familiar with podcasting and enjoy receiving information in this format. Of course, as with ALL marketing efforts, the key to success is to provide specific solutions to specific problems your audience is facing. This is what gets them engaged and keeps them coming back for more.

How can you use podcasting to attract more ideal clients and boost your income? Check out my quick start guide: Read more about A Simple Guide to Podcasting

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Work Smarter not Harder with Teleseminars and Webinars to Boost Your Profits (SSMS Episode 39)

Subscribe to Sydni's PodcastHosting a virtual event, such as a teleseminar or webinar gives you an opportunity to promote your services as well as create a new stream of income for your practice. With a well-planned and well-run event, you can grow your list, create more visibility for your solutions and increase your revenue all at the same time. If you’re not currently using this type of promotion, you’ll appreciate the step by step instructions in this week’s podcast.

How To Host A Live Workshop and Increase Your Income (SSMS Episode 38)

Subscribe to Sydni's PodcastHosting a live workshop or training event is a strategic marketing technique that can increase your income AND create a new client base, all in the same day. While it might take months to develop rapport with prospective clients online, you can accomplish the same level of connection in just an afternoon with a local event. That’s what you call smart marketing! As an added bonus, you can charge a fee for your presentation and add a new stream of income to your service business. In this week’s podcast, I’ll share five keys to hosting a winning workshop or class that boosts your visibility and your profits!