7 Tips for Organizing Your Marketing Efforts

organizeJoseph Ghabi once said: “Your life will begin changing the moment you decide that you want it to.”

I’ve found that the same is true for growing your business. If you want to see different results than what you’ve seen in the past, you must make a heartfelt decision to do things differently. You need to start with making over your mindset.

Mental blocks can hold you back and keep you from achieving your goals. When you sit down to work on your business are you clear and focused, or is your mind cluttered with ideas, client requests, overdue items and more?

The FIRST step to achieving your goals is de-cluttering and organizing your mind. When you do this, you’ll be able to clearly define what you want to accomplish and start taking the necessary action to achieve your goals.

If a never ending to do list, too many ideas for marketing your business, missed opportunities and a constant state of overwhelm are running your life, it’s time to clear out the old and get organized. When you do this, you’ll find that it’s easier to focus on marketing your business consistently and effectively.

Here are seven simple practices that you can use NOW to do just that: Read more about 7 Tips for Organizing Your Marketing Efforts

Small Business Marketing is Easier Than You Think

Small business marketing is not only necessary to your success as an entrepreneur, it’s easier than you think. Statistics say your small business has a 1 in 6 chance of survival, but without effective, ongoing marketing, your odds are far less than that. Utilize proven small business marketing strategies that will let you spread the word about your business quickly and get in front of the right people.

Small business marketing can seem like a big task. After all, big corporations have entire departments devoted to nothing other than marketing, so what can you do with a one-woman (or one-man) show? The good news is …plenty! You can market your small business in a number of ways that will have your phone ringing, inbox filling up and your bank balance growing. One of the keys to success is to build a compelling brand and consistently create awareness for that brand. Read more about Small Business Marketing is Easier Than You Think

Get More Done In Less Time (SSMS Episode 44)

Subscribe to Sydni's PodcastDo you ever feel like you’re spinning your wheels with the marketing of your business? I have found time and again that tweaking your daily habits can make all the difference in how much you get done each day, which directly effects how close you can get to your goals. In this week’s podcast, I share five simple tips that will take you from feeling overwhelmed to feeling like you’re at the top of your game.

A Step By Step Plan to Boost Your Productivity (SSMS Episode 42)

Subscribe to Sydni's PodcastThink you don’t have enough time to market your business? Think again! Learning simple strategies for how to use your time more effectively will help you be more productive and reach your goals more quickly. Don’t put off marketing your business any longer! You do have the time – and I’ll show you how to find it and use it profitably in this week’s podcast.

How To Make Your New Year’s Resolutions a Reality

One of my favorite quotes comes from Basil S. Walsh, who simply asks, “If you don’t know where you are going, how can you expect to get there?”

Do you know where you are going in 2011? Have you drawn out a ‘road map’ for the direction you plan to take and assembled all the tools necessary to assure you will reach your business goals in the coming year?

I know people who refuse to ask for directions when traveling. They think they will be able to eventually figure out where they are and where they need to be – and they may – but at what expense? An extra cost in gas? Arriving late to their destination, perhaps missing out an important opportunity? Or at the very least, experiencing more frustration and stress than necessary, potentially spoiling what could have been an otherwise enjoyable journey. Wouldn’t it be easier to just stop, regroup, and ask for help from someone more familiar with the area?

While you alone are responsible for following through on your New Year’s Resolutions – here are some simple strategies for service professionals which are sure to assist in making that resolution a reality:     [Read more…]

How to Fine Tune Your Marketing Efforts to Attract More Clients – Part 1

One of the most important elements of effective marketing is often the most difficult for solo service professionals to maintain.  That is marketing consistently.  To keep your pipeline filled with ideal clients who happily and readily pay for your solutions, you MUST market your business consistently.

I find though, that many service professionals feel that they don’t have time to do so.  It can be easy to become so consumed in serving the clients you do have and running your business that your marketing efforts may unintentionally be pushed aside.

If you’ve ever found yourself having “fallen off the wagon” when it comes to your marketing efforts, you’ll be happy to know that a quick and easy tune-up can get you right back on track.

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How to Consistently Attract Ideal Clients With ONE Sentence

When you’re out networking, attending a seminar or otherwise meeting new people and are asked, “What do you do?” how do you respond?

Do you label yourself? (i.e. “I am an Interior Designer”, “…Financial Planner” or “…Virtual Assistant”.)

What happens next?  The person you’re speaking to may say “Oh, that’s interesting” or change the subject and go on talking about something else.  Worse yet, you could get that “deer in headlights” look because they can’t relate to what you’ve just said.

Woman with LightbulbThe truth is, associating yourself with a particular profession doesn’t mean much because the person you’re speaking to may have no idea what you’re really talking about. And even if they do, you likely have a unique skill or specialty that sets you apart from others in your industry.  For example, how many different types of lawyers are there?  You could meet three attorneys at one event who all have different specialties, expertise and knowledge.  So if each one says, “I’m a Lawyer” this hardly showcases the value they provide to their clients.

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How to Eliminate Marketing Overwhelm

Overwhelmed Business WomanAre you confused by the “noise” of all the different strategies available to market your business?  You may hear one “expert” saying you HAVE to do social media or else you can’t have a thriving business.  Someone else is saying that you HAVE to do pay-per-click advertising to drive traffic to your website.  Still another claims that blogging is the “golden ticket” to your success!

Then there’s the fact that, as entrepreneurs, we often find it difficult to get through everything we’d like to accomplish in one day.  You may be so busy serving clients and doing your work, that your well-intentioned marketing plans fall by the way side.  If you don’t have a head for marketing or aren’t tech savvy, it can seem downright impossible to make any headway in growing your business.  And what happens then?  Because you can’t decipher what to do next, are pressed for time and have limited marketing knowledge you become overwhelmed and wind up doing nothing.

Doing nothing to market your business is not an option.  If you don’t consistently market your services, you won’t continue to attract new prospects and eventually your client base will dry up, leaving you with no revenue and no business.

So what’s the solution?

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How to Attract More Ideal Clients When Networking (SSMS Episode #14)

Subscribe to Sydni's PodcastNetworking. Perhaps you love it. Perhaps you hate it! Regardless of whichever category you fall into, it is by far one of the top marketing strategies for a small business owner. So how do you use this strategy effectively to attract more clients and create more opportunities, even if you’re not entirely comfortable with the idea of networking? Discover my proven strategies in today’s episode!

SSMS Episode #13 – How To Breakthrough Your Marketing Fears

Subscribe to Sydni's PodcastAre you holding back from some aspect of your marketing because of fears or some limiting beliefs? We’ve all faced that challenge at one point or another. But breaking through your fears CAN be done and when you do, you’ll enjoy a boost in your confidence and better results with your marketing. Listen to the insightful presentation NOW to learn how to breakthrough YOUR fears!