Posts Tagged ‘marketing strategies’
5 Ways to Use Your iPhone to Grow Your Business
I just joined the Apple family by getting my first iPhone a couple of months ago! I’ve been having so much fun with all the cool features and completely understand why when you go Mac, you never go back! 
If you are a new user like me or considering getting an iPhone, I wanted to share a few nifty tricks I’ve discovered on how to grow my business using my trusty device:
How to Market Your Business Consistently to Grow Your Income
Do you find that your marketing efforts are haphazard and all over the place? If so, you're not alone. Consistency is the one area where entrepreneurs often have the most trouble. It's an area to give careful attention though, because in order to grow your business and your income, you need to consistently connect with people who are already looking for what you have to offer. (Really, that's all marketing is.)
Focusing on just a FEW key marketing strategies at a time – and not spreading yourself too thin – is guaranteed to get you the best results. Honing in on these strategies and doing them week in and week out will ensure your target market remembers you are available to serve them and give them an opportunity to purchase what you have to offer.
Even if you are not a structured, scheduled kind of person, you can make improvements in this regard. (Believe me, it takes one to know one...I'm not the most structured person you ever wanted to meet!) Creating consistency with your marketing efforts is as simple as picking two to three strategies, creating systems for them and working your plan each and every day.
Here's a few tips that I you can model for your business to help get your marketing on track and implemented consistently: Read more about How to Market Your Business Consistently to Grow Your Income
Enroll Your Next Client Within Days
If you entered a contest that challenged you to enroll one new client next week, how would you go about doing so? Imagine that the stakes are VERY HIGH. The prize, $100,000 if you could just get one new client to work with you in your business. Would $100,000 be enough to get you excited about prospecting for clients?
I hope that you are excited because this is a reality. If you work feverishly to get in front of your ideal clients, you can truly operate a highly successful, profitable business! Think about why you started your business in the first place. What made you excited about being an entrepreneur? That is the very energy and zeal that you need to employ when you are marketing your solutions to the people who are already looking for you.
I want to share with you the strategies that we have used to build three successful businesses. First, I want to offer a disclaimer. If you don't create a plan and WORK that plan, by doing what you need to do, you will not get new clients and thus build your business. Fair enough? Good! Let’s get started: Read more about Enroll Your Next Client Within Days
Find the Best Marketing Strategies for YOUR Business
Marketing your business is not a one-time event. Rather, it is an ongoing process that you execute repeatedly to present your solutions to those that are already looking for them. To do this easily and effectively, you need a plan to follow each day, each week and each month in order to create visibility and attract a steady stream of leads. This plan should include specific marketing strategies that will allow you to position yourself as a problem solver for your target market.
There are a LOT of marketing techniques to choose from. So it's easy to get overwhelmed with the sheer number of marketing methods. But as a solo service professional, your time is extremely valuable (and often limited). Thus, it’s important to select the few marketing methods that A) make sense for your business and B) are not only effective, but that can be done consistently. Your potential clients are always looking for solutions, so it’s important that you remind them regularly of what you have to offer. MORE
Focus on the Transformation and Get More Clients
When you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it - is that really what they want to know? Are they really interested in exactly what you do? In most cases, they aren’t.
In reality, they are a lot more interested in what you can do for them rather than how you do it. Your prospects are only concerned about how you can solve their problems in the least amount of time, with the least amount of effort and financial investment. So HOW you address their needs shouldn’t be the focus of your conversations. Instead, you want to make sure that you always stress the results you create. Let them know how working with you can make a difference in their lives. Show genuine personal interest in them and keep the conversation focused on their needs – not you. MORE
One Simple Strategy That Gets Clients to Say YES! (SSMS Episode 36)
Service providers of all types can quickly and easily increase their sales by offering bonuses and incentives. These will grab your prospects attention and make your packages irresistible. In this week's podcast below, learn what types of bonuses you can offer to your clients to sweeten the deal and make their purchasing decision a no brainer.
One Simple Strategy That Gets Clients to Say YES! (SSMS Episode 36) [ 7:39 ] Play Now | Play in Popup | Download (581)Boost Your Bottom Line with Bonuses and Incentives
One of the best ways to entice buyers to grab one of your service packages is to add bonuses and/or incentives to make the offer compelling and irresistible. Bonuses and incentives can have little or no cost to you, but they definitely add value for your prospects. In your clients’ eyes, you are pushing your offer over the top and making it a “no brainer” to work with you.
Bonuses and incentives also have the added benefit of showing that you are concerned about your client's individual needs and are committed to offering comprehensive services, which can lower their resistance to purchasing.
So how can you create bonuses that help your clients but don’t represent a great deal of cost to you? There are many different options to choose from – and it pays to be creative! Here are a few ideas: MORE
Create Profitable Packages in 5 Easy Steps (SSMS Episode 34)
Creating a compelling services menu for your business is one of the most important aspects of your marketing. Unfortunately, many professionals just slap up a list with prices and hope for the best! They are missing out on a great opportunity to entice their prospects and encourage them to buy. In today's episode, I share how to create a services menu that conveys the benefits and results of your offerings AND compels prospects to sign up!
Create Profitable Packages in 5 Easy Steps (SSMS Episode 34) [ 9:43 ] Play Now | Play in Popup | Download (632)3 Simple Steps to Creating Packages That Sell (SSMS Episode 33)
If you have ever struggled to package and price your services, you'll really appreciate this week's podcast. I share a simple three step system to create packages that not only boost your income but are irresistible to clients. Once you learn the keys to identifying what they need, you’ll be able to create a service menu just for your target market. Listen in and then post your thoughts on how you can implement these strategies in your business!
3 Simple Steps to Creating Packages That Sell (SSMS Episode #33) [ 8:53 ] Play Now | Play in Popup | Download (506)How to Create Profitable Partnerships in Just 5 Easy Steps (SSMS Episode 32)
Partnering with other service professionals can spell big boosts in your business - but how do you do it in a way that's beneficial to you both? In this podcast, I share five steps to finding and approaching individuals with whom you can create powerful, profitable partnerships. I also share details on how implementing this strategy created $35K in revenue for my partner and I in just a few weeks! Listen in and learn how to apply this technique in your business!
How to Create Profitable Partnerships in Just 5 Easy Steps (SSMS Episode 32) [ 9:00 ] Play Now | Play in Popup | Download (400)
