A Marketing Recipe That Is Guaranteed to Succeed (SSMS Episode 82) [ 9:46 ] Play Now | Play in Popup | Download (170)

A lot of folks marketing “strategy” is throwing stuff out into the world and seeing what sticks. Some jump from idea to idea, concept to concept and never make any progress. To me, marketing is like cooking (which I LOVE) and to create real success in your business you need to follow a recipe. One that is customized to your personality, your business and your goals. In this week’s episode I teach you how you easily find your recipe and “cook up” delicious success in your business!

Progressive action leads to escalating RE$ULT$. It can be challenging to figure which steps to take next to grow your business. And when you finally do figure it out, it can be difficult to stay focused. Which is why I developed for you my proven “Create Your Money Map” system. It is essentially a guide to finding the hidden profits in your business.

The Create Your Money Map program, is designed to teach you many things about marketing, but the two most important are: Read more about Creating Your Money Map and Unlocking Hidden Treasures

Let’s face it. Most folks go to a networking event hoping to close new business. Is that the case with you?

If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards, is NOT going to create new money in your business.   Read more about How to Network for Dollars

You've likely heard me say, "marketing is simply a matter of sharing solutions with people who are already looking for them." To get the results you're looking for (more clients, more income, more visibility, etc.) you must also market consistently.

I understand that it can be overwhelming trying to figure out what to do to grow your business and keeping to a schedule in actually getting the work done. However, there are a few tricks that will help you.

For a quick dose of clarity, review your business activity over the past 6-12 months, which will give you a clear picture of what's working and not working in your business.

As you review your client list you'll want to ask yourself: Read more about A Simple Analysis That Defeats Marketing Paralysis - Part 3 of 3

Simply click on the picture to watch my video tip for you:

Take Action Notes:

• Focus and consistency are keys to your success as an entrepreneur.
• You’ll get much better results with your marketing when you focus your efforts on ONE target market and ONE ideal client profile.
• If you’ve struggled with choosing a target market consider these points:
  1. With what group of people have you done your best work?
  2. What opportunities are currently available to you?
  3. What kind of clients do you want to fill your practice with?
• Keep in mind, your choice isn’t forever! Just choose based on the goals you have for your business right NOW (say for the next 30-60 days).
• There is no “right” or “wrong” choice. Just pick one and go with it! Remember, focus and consistency is the key to your success.

What target market are you focused on right now in your business? Let me know by leaving a comment below.

Tapping Into Your Marketing Power Zone for Better Results (SSMS Episode 81) [ 11:57 ] Play Now | Play in Popup | Download (162)

Stumbling into a marketing pitfall can happen even to the most seasoned entrepreneur. The key to avoiding these traps is knowledge. You must know what they are and where they are in order to keep your business out of harms way. Listen to this week's episode to learn 5 pitfalls to avoid as you strive to increase your success as a small business owner.

Love it or hate it, marketing is a necessary part of creating a successful business. If you happen to reside in the "hate it" camp, it could be because you feel like marketing means you have to be pushy, sales-y or fake. We've all had the experience of having someone try to "sell" us and it doesn't feel good.

Fortunately, such tactics are not necessary to enjoy a profitable business. And that is certainly NOT the Smart Simple Marketing way. To me, marketing is simply a matter of sharing solutions with people who are already looking for them.

You and I both face a number of problems each day, both in our personal and professional lives. And of course, we are always on the lookout for solutions to those problems. We seek solutions that are simple, easy and provide a return on our investment.

So as long as you're showing up when and where your ideal clients are looking for the solutions you offer (aka marketing), you will have a never-ending stream of great clients to work with.

What you don't want to do is shoot yourself in the foot by making common mistakes that will undermine your efforts. Take a moment to take stock of what you're doing to grow your business and make sure that you aren't making one of these critical errors:      Read more about Common Pitfalls That Are Killing Your Business

Effective marketing isn't just about the strategies you use to create visibility for your work. It's also about tracking your progress. No, it's not the fun, exciting part of growing your business. But if you don't pay attention to what you're doing, you're going to waste time, money and effort. In this week’s article, I share my simple tracking strategy that you can use to get better results from your marketing.

How to Track Your Marketing So You Know What’s Working (SSMS Episode 67) [ 10:06 ] Play Now | Play in Popup | Download (213)

If you want to consistently attract ideal clients to your solo practice, you need to have a clear marketing message. In addition to defining your message, you need to figure out how to package your message for maximum results.

How you present your marketing messages makes a BIG difference in how your clients respond or relate when they receive them. So, first you want to get clear on HOW to best connect with your audience.      MORE

I recently reviewed my client list over the past 18 months to see where my clients had come from so that I could fine tune my marketing efforts. You see, Smart Simple Marketing is not about doing more. It's not about doing the "latest and greatest thing". It about doing what works and doing that consistently.      Read more about How to Find Out EXACTLY Where You Should Be Promoting Your Business