4 Email Marketing Secrets That You Need To Deploy… NOW

Email marketing - powerful strategyYou need to know this…

That is the reason I will share all of the details with you right here, right now.

As a small business owner, roughly 90% of your business comes from repeat clients and customers.

But what about the other 10%?

The most successful businesses are the ones that are able to tap into new client bases through marketing and engagement, convert leads into paying customers, and turn customers into repeat clients and brand champions.

Since word-of-mouth remains the #1 way to promote your business and increase profits regardless of your industry, engaging your customers and getting them to tell their friends about your business is the best way to secure that remaining 10% of the market.

Thanks to email marketing and social media – what’s commonly known as “Engagement Marketing” – it’s easier than ever for customers to share their experiences with friends, family, and the world.

The best part about Engagement Marketing is that it’s measurable. By tracking email opens, clicks and social shares, you can pinpoint exactly what your customers want and make sure you’re the one to give it to them.

Email marketing is particularly effective for increasing engagement, referrals, and sales. But simply sending any old email to your customers isn’t enough to increase profits – your content must be strategically created to increase positive word-of-mouth between your current and prospective customers.

Here are 4 email content secrets proven to get your customers engaged, keep them coming back, and turn them into brand advocates.      [Read more…]

5 Ways to Monetize Your Next Webinar

5 Ways To Monetize Your WebinarIt takes a lot of work to create a successful webinar. In fact, it’s been said that writing, designingpromoting, and hosting a webinar presentation is similar to hosting a live corporate event!

Why are so many small businesses scrambling to increase attendance to their next webinar? Because webinars, when done right, can be incredibly lucrative both short and long-term.

While attendance at most webinars is free, there are many ways to make money with a webinar that do not include selling tickets to the event.

Here are the top 5 most effective ways to monetize your next webinar: Read more about 5 Ways to Monetize Your Next Webinar

Webinar LAUNCH: Your 7-day, Step-By-Step Guide to Effectively Marketing Your Webinar

webinar in blue glass blocksYou may have noticed that it takes a LOT of effort to increase webinar attendance.

That’s because in business and in marketing, you get out of it what you put in, especially in terms of energy, time, and resources. The more time and energy spent on webinar marketing before the event, the greater the rewards will be in terms of increased attendance and conversions.

But what, exactly, should you be doing the week before your webinar? How many emails should you send? How many times should you post on social media (or should you post on social media at all)?

Our 7-day webinar marketing plan will show exactly what to do and when. Simply follow this guide the week before your webinar and watch as attendance and conversions soar!

7-Day Webinar Marketing Plan     Read more about Webinar LAUNCH: Your 7-day, Step-By-Step Guide to Effectively Marketing Your Webinar

7 Common Webinar Mistakes (and How To Avoid Them)

7 Common Webinar Mistakes (and How To Avoid Them)A webinar is one of the most involved – and most rewarding – arrows in your marketing quiver. Because webinars include a lot of moving parts like opt-in pages, social integration, audio/visual components, and slide shows, it’s no wonder that many small business owners commit these 7 common webinar mistakes when first getting started.

Here’s what NOT to do when creating and marketing your webinar:      Read more about 7 Common Webinar Mistakes (and How To Avoid Them)

Webinar Checklist: 5 Must-Have’s For Massive Webinar Success

webinar blueprintHave you ever wondered why some webinars are wildly successful, while others fall flat? Or why some webinars enjoy thousands of attendees while others are attended by 20 people, tops?

The truth is that successful webinars follow a proven checklist that virtually guarantees their success.

This checklist contains 5 crucial elements that must be included in your webinar presentation in order for it to be successful.

If you’re looking to increase attendance, engage your audience, and convert leads into paying customers with a webinar, make sure your next presentation includes these 5 things:      Read more about Webinar Checklist: 5 Must-Have’s For Massive Webinar Success

Creating A Webinar That Converts: The Timing, Format, And Structure Of Your Next Webinar

If you’re using webinars to grow your business, there is nothing more important than the timing, format, and structure of your presentation. Some marketers argue that these technical aspects of your presentation are even more important than the content itself!


Because it is the timing, format, and structure that determine whether your prospect converts into a paying customer by the end of the webinar.

Here are proven best practices to follow when deciding how long your webinar will be, what format it will be presented in, and how it will be structured from beginning to end.     Read more about Creating A Webinar That Converts: The Timing, Format, And Structure Of Your Next Webinar

Why Every Great Email Includes These 5 Things

Checklist with blue pencil isolated on whiteGreat email marketing isn’t a mystery.

While we may never know why some Youtube videos go viral and others don’t, it’s easy to tell why some emails succeed and others get sent straight to the trash folder.

Great emails – the kind that get opened, clicked, shared and saved to read again – always contain these 5 crucial elements. Do yours?      Read more about Why Every Great Email Includes These 5 Things

Why eNewsletters is One of the Best Engagement Tools

Engagement Matters Episode 32: Publishing an enewsletter regularly is one of the best marketing strategies known. Why is this the case? Another question you may have is, ‘How do I structure an effective enewsletter’. This video will show you how.

Why Use Email Automation?

Engagement Matters Episode 30: How can you build an audience of thirsty prospects, nurture the relationships, solve problems and increase your revenue all while your eyes are closed and your hand are tied behind your back? It’s called email marketing automation – baby! Let me show you how we do it.

How to Craft Awesome Newsletter Content

leveraging your lead magnetThe number one question I get from clients regarding their newsletter content is “What should I be writing about?”.

Many small business owners mistakenly believe that they shouldn’t email their list unless they have something new and noteworthy to share. Still others are under the mistaken impression that every single newsletter should be a sales email.

Great newsletter content doesn’t have to just include exciting events, product launches or new offerings. In fact, the bulk of your email content may not even focus on your products and services at all.

Here are 5 newsletter content ideas to help you engage your list, even when you feel like there’s “nothing to email about.”     Read more about How to Craft Awesome Newsletter Content