So often, it isn’t a lack of knowledge which prevents service professionals from achieving their business and marketing goals.  Instead, a lack of focus and motivation are more often the culprits.  You may be a person who knows exactly what you need to be doing, having the head knowledge, but not enough confidence in your ability to make it happen and succeed as an entrepreneur.

Throughout the many small business communities that I belong to, both online and offline, I often see a LOT of untapped potential.  I see service professionals who have the potential to command top dollar for their work, to create businesses that truly give them the flexible schedule they crave and work only with clients who respect them and value their contributions.  I see this in them, but many times, they just can’t see it for themselves.

“WHY?” you may ask?

It’s because they don’t believe in themselves.  Perhaps they doubt their worth or don’t believe they can truly succeed.  Perhaps they are accustomed to bosses, HR departments, and companies that look down on them.  Perhaps they have limiting beliefs (i.e. "I can't charge that much" or "I can never be as good as ...") and, as a result, just can’t see the abundance of opportunity available. [Read more...]