Developing high quality content is a critical component to being successful with your marketing efforts.

At the very least you need to decide what to say on your business card and on your website. If you decide to blog you’ve got to figure out what to write there, and participating in social media requires a steady stream of interesting, engaging and results focused content.

So, what are you to do if you have ZERO writing skills and don’t even particularly like to write?   Read more about 3 Tips For Writing Like a Pro – Even If You Don’t Know What You’re Doing!

Let’s face it. Most folks go to a networking event hoping to close new business. Is that the case with you?

If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards, is NOT going to create new money in your business.   Read more about How to Network for Dollars

You've likely heard me say, "marketing is simply a matter of sharing solutions with people who are already looking for them." To get the results you're looking for (more clients, more income, more visibility, etc.) you must also market consistently.

I understand that it can be overwhelming trying to figure out what to do to grow your business and keeping to a schedule in actually getting the work done. However, there are a few tricks that will help you.

For a quick dose of clarity, review your business activity over the past 6-12 months, which will give you a clear picture of what's working and not working in your business.

As you review your client list you'll want to ask yourself: Read more about A Simple Analysis That Defeats Marketing Paralysis - Part 3 of 3

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Four Steps to Better Marketing Habits (SSMS Episode 79) [ 7:35 ] Play Now | Play in Popup | Download (179)

If you're having trouble finding the time and energy to market your business, it may be your habits are to blame! You can't grow your business if you aren't marketing consistently and putting yourself in front of people who are already looking for your solutions. And you can't market consistently if you have poor time management and productivity habits. What you CAN do is make simple shifts in your mindset to break through these challenges and make progress in reaching your goals. In this week's podcast, I share some simple ways you can change your habits to find more time for marketing.

It's time to be honest! Are you really spending the time you need to each day on growing your business? Or are you getting distracted with time wasters like surfing the Internet, hanging out on Facebook or other busy work that isn't leading to profits?

If your time management and productivity habits are holding you back, it will be impossible to grow your business. That's why it's so important to start building good habits that support your marketing needs and help you reach your goals. I know what it's like to try to overhaul your life (and habits!) in one fell swoop. It doesn't work so well! But what ALWAYS works is taking one step at a time. Here's where you start:

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Creating a successful business is a simple step-by-step process. Of course, there will be challenges along the way. You may make a few mistakes – I know that I have! I have literally made every mistake that an entrepreneur can make – but it hasn’t stopped me from being successful. I’ve learned that as long as you stay focused on your goals and do the right things consistently you can create your version of a successful business.

Here are three simple keys that you can use to create more success in your business NOW: Read more about How to Create More Consistency and Clarity in Your Business

You've heard me say it before. Marketing is simply a matter of sharing solutions with people who are already looking for them.  So, the point of your marketing messages is to encourage your prospective clients to take the next step with you: hire you to help them solve their problems.

But if you aren’t clear on that step or don’t outline exactly what they should do to get that help, then you’re leaving your prospects hanging and leaving money on the table. If you want your marketing messages to have an impact, you need to carefully consider what you’d like them to do next, spell it out for them exactly and make it easy for them to do so. MORE

Social media – it’s one of the most overhyped words in online marketing – so much so that many service professionals have thrown the baby out with the bath water and given up. However, when you learn to use social media consistently and correctly it can be a great boon to your business.

Here are five reasons why social media should be an essential part of your marketing toolbox: Read more about the Top 5 Reasons Why Social Media is an Essential Tool

Let's face it. Not everyone loves networking. For some the very thought makes them queasy.

Yet, inherently, most service professionals know that effective networking is often the fastest path to generating more cash for their business.  So if you are on of those who would rather do yourself bodily harm then attend a networking event, what are you supposed to do? Read more about Networking Tips for Introverts - 6 Easy Steps