5 Simple Shortcuts to Creating GREAT Newsletter Content When You’re Short On Time & Hate To Write

stand outSince we launched the current version of the Smart Simple Marketing brand back in 2009, by far one of the most effective marketing strategies we’ve used has been our email newsletter.

We’ve sent it out every week since March 2010 and have never missed a single issue. Because of that, every single week we receive phone calls from prospective clients inquiring as to how we might work together to achieve their goals.

Sometimes they’ve only been subscribers for a few months. We’ve had prospective clients reach out after two years or more. But, whenever they are moved to reach out to us, they always say the same thing, “it’s because you are consistent in reaching out to me with your newsletter.”

Believe me, as systematized as we have things, getting our newsletter out the door is a team effort. But we have created a number of shortcuts along the way that make it easier and less time consuming. That one issue, time, seems to be the biggest obstacle that holds people back.

I can’t tell you how many people have said to me, “Sydni, I don’t know how you do your newsletter every week. I just don’t have that kind of time!” I also hear this a lot: “I hate to write” or ‘I don’t know what to write about.”

Here are five ways you can shortcut the process of creating content for your email newsletter: Read more about 5 Simple Shortcuts to Creating GREAT Newsletter Content When You’re Short On Time & Hate To

Getting Found Online – Tips on Keyword Research

Attracting high-quality prospects online has a lot to do with the language you use in your content.

You want to strike a careful balance between a conversational, engaging tone and including keywords and keyword phrases that your prospects would type into their search engine when they go online looking for the products and services you sell.

This is a great “cheat sheet” on how to begin your keyword research and what you should do with it once you decide what words to build your content around:      [Read more…]