Online Marketing | Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

Six Easy Ways to Build REAL Business Relationships

March 6, 2013 By Sydni Craig-Hart 8 Comments

Online marketing is by far one of the greatest resources available for spreading your message and growing your business.

Through social media, email marketing campaigns and blogging, etc., online marketing keeps you open for business 24 hours a day, 7 days a week. This allows instant communication between you and your clients and costs next to nothing compared to other marketing strategies.

Truthfully, it is easy to forget that every eyeball that reads your blog post, Facebook update or email newsletter belongs to a living, breathing, feeling human being – a person who has come to you because they have a specific problem that they want you to solve. Read more about Six Easy Ways to Build REAL Business Relationships

Filed Under: Attract Ideal Clients, Online Marketing Tagged With: Business Relationships, Client Relationships, Customer Service, online marketing, Small Business Growth, small business marketing, Smart Simple Marketing, Sydni Craig-Hart

How to Write An Email Series That Builds a Relationship and Generates Profits

August 7, 2012 By Sydni Craig-Hart Leave a Comment

If you've studied online marketing for any length of time, you'v likely heard it recommended that you have some type of free offer on your website that you give away in exchange for a visitor's name an email address. You may have even landed on this blog as a result of the FREE marketing toolkit that we offer here. Here at Smart Simple Marketing we call that free offer your "Problem Selling Gift".

Turning that free gift into clients and sales requires that you stay in touch with the new subscriber and develop a relationship with them. The easiest way to do this is by setting up a series of automated email messages, also known as autoresponders, that are automatically delivered to your new friend once they sign up for your free gift.

Clients and students often ask me to help them come up with the content for these messages because they struggle with what to say that sounds engaging and authentic. That's why I thought this article by Justin Gray, CEO of LeadMD - Marketing Automation Experts, was so useful. Check it out!

Filed Under: Content Marketing, Marketing Tips, Online Marketing Tagged With: Email Marketing, Marketing Content, online marketing, Smart Simple Marketing, Sydni Craig-Hart

3 Time Tested Online Marketing Strategies

September 2, 2011 By Sydni Craig-Hart 1 Comment

online marketing Creating visibility for your business online can seem like a daunting task. There are many different options to choose from and you’ll likely find yourself in “analysis paralysis" if you try them all at one.

That said you simply can’t ignore having an effective strategy for marketing your business online. It is quite simply one of the most reliable and affordable ways to let the world know “Here I am! Here’s how I can help you.” Even if you primarily do business in person with people in your local area, I guarantee you your prospects are looking for you online. So you want to make it easy for them to find you and to say yes to what you have to offer. [Read more...]