How to Use Your Smartphone to Make Videos That Get You Clients

September 21, 2012 By 2 Comments


Creating a marketing video for your business used to mean booking time with a professional studio and paying a hefty price tag. Now you can do many of the same things using your own smartphone. Whether you have an iOS or Android device, you can use your smartphone or tablet as your personal video studio to craft content that speaks to your target audience.

But in order to get started, you need the right apps. There are several video recording apps to choose from for your smartphone. Here are a few of your best options.     Read more about How to Use Your Smartphone to Make Videos That Get you Clients

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5 Small Business Marketing Tips Every Business Owner Needs To Know

August 21, 2012 By 6 Comments

Catapult SuccessHaving an arsenal of small business marketing tips can help you catapult your business to success.

As a business owner, you should be constantly searching for small business marketing tips that can be used in your business. This will ensure that your marketing efforts are always fresh and relevant. We have collected some of the best small business marketing tips that every owner should know.

Appeal to emotions because emotion almost always wins over reason. 

In your marketing messages, whether they are print, online, video or other, appeal to the emotions of your audience. If you make your audience feel something, that feeling will certainly win out over reason. It is much easier to evoke sentiments than it is to win an argument. Read more about 5 Small Business Marketing Tips Every Business Owner Needs To Know

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How to Choose the Right Marketing Strategies for Your Business

June 29, 2012 By 1 Comment

SMART Goals

What is a marketing strategy? I like to define it as “a process that allows you to concentrate your limited resources on the greatest opportunities to increase your visibility, sales and income.”

For example, let's say you have the goal to enroll 3 new clients within the next 30 days. You should then focus your time, energy and resources ONLY on the necessary tasks that will allow you to reach that goal, and NOTHING else!

How can you ensure that your marketing plan will yield the results that you seek? By making sure to:

  • Identify the needs of your ideal client and how you'll address them.
  • Focus on specific marketing strategies to help you achieve your goals

Identify the needs of your target market

Having a service-based business is ALL about solving the problems your target market is struggling with. To do that, you need to be clear about what they need and what you can do to eliminate their challenges.

For example, if you are a personal trainer, connect with what your prospects really need. It may be their goal to lose weight, build strength, increase flexibility or simply look better in the mirror. Read more about How to Choose the Right Marketing Strategies for Your Business

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A Super Simple Guide to Podcasting

September 16, 2011 By 14 Comments

the world is listeningAccording to HubSpot in 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts. This has increased from 11% in 2006. It is also estimated that 70 million people have listened to or viewed a podcast.

So there's a high likelihood that a fair number of your ideal prospects are familiar with podcasting and enjoy receiving information in this format. Of course, as with ALL marketing efforts, the key to success is to provide specific solutions to specific problems your audience is facing. This is what gets them engaged and keeps them coming back for more.

How can you use podcasting to attract more ideal clients and boost your income? Check out my quick start guide: Read more about A Simple Guide to Podcasting

Filed Under: Attract Ideal Clients, Marketing Ideas, Marketing Techniques, Marketing Tips, Smart Marketing, Strategic Marketing Tagged With: , , , , ,

A Simple Marketing Strategy to Build Trust and Increase Sales (SSMS Episode 64)

September 14, 2011 By Leave a Comment

Subscribe to Sydni's PodcastThere's one simple, inexpensive and reliable way to develop a relationship with your audience that will lead to more sales. By growing an email marketing list you can stay in touch with your target market and turn interested traffic into eager buyers. In this week's article you'll learn how to implement a simple email marketing plan that will help you connect with your audience and show them exactly how you can help them with their needs.

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How to Choose Marketing Strategies That Get Results (SSMS Episode 20)

November 17, 2010 By 1 Comment

Subscribe to Sydni's PodcastHave you ever wondered how to choose the best marketing tactics for your business? With all of the options available, which strategies are really worth pursuing on the way to achieving your goals? I often hear such questions from service professionals just like you. They sometimes feel overwhelmed by trying to figure this out on their own. But, the answer to what is best for you is really very simple. Listen in to today's episode as I walk you step-by-step through making the right choice for marketing your small business.

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A Simple Way To Get Ideal Clients To Self-Select Into Working With You (SSMS Episode 19)

November 10, 2010 By 2 Comments

Subscribe to Sydni's PodcastIt goes without saying that you must have a website to be considered credible in today's marketplace.  But just having a website isn't enough to consistently attract ideal clients.  Is your website just a "pretty brochure" or is it "talking" to your prospective clients 24/7, showing them that you are the ONLY solution to their problems?  If your answer is the former, listen in to this week's episode and learn what simple tweaks you can make to your site so that your ideal prospects choose YOU as their solutions provider.

A Simple Way To Get Ideal Clients To Self-Select Into Working With You (SSMS Ep 19) [ 7:49 ] Play Now | Play in Popup | Download (263)
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