Successful service professionals know that they are problem solvers for their clients. Positioning yourself as a problem solver helps your clients instantly see how working with you will make a difference in their life and/or business. It can also help your unique business stand out in the market. In order to put this strategy to work for you, you’ve got to find the right solutions to offer. When you take the time to learn your clients’ needs, you’ll dramatically increase your sales because you will offer exactly what your clients are looking for. [Read more...]
If you want to pump up your profits, you have to get clear about exactly what you are offering your customers and offer it to them in a way that is compelling and interesting. The best way to do this is to position yourself as a problem solver for your ideal prospects. If you can solve problems for your clients, you’re going to increase your visibility and keep your pipeline full.
A lot of service professionals focus on the service that they are offering. They label themselves an acupuncturist, a coach, a virtual assistant, a graphic designer, etc. While these may be accurate descriptions of what you do, it’s not what your ideal clients are looking for. Read more about Speak Your Client's Language and Keep Your Pipeline Full