How to Create A Tribe Of Raving Fans That Grow Your Business For You

Build Yourself An Audience Of Raving FansDon’t you love it when you receive a compliment?

You likely feel validated, intelligent, successful and helpful.

Don’t you also feel more confident? Especially when the compliment has to do with your work and your business?

Of course you do!

Even better, don’t you LOVE it when you receive a phone call or an email from a prospective client and they say, “I’m reaching out to you because my friend Jim said you were the best person to help me with _____”?

If you want the people who already know you, like you and trust you to build your business for you, they have to be a raving fan of your work!      Read more about How To Create A Tribe Of Raving Fans That Grow Your Business For You

FREE Training Series: The Busy Entrepreneur’s Guide To Business Success

Wearing all (or most) of the “hats” in your business can create some unique challenges. In a typical day, chances are you’re responsible for more than most people can realistically do in 8 or even 12 hours.

Do you find yourself struggling to…

  • Generate leads and revenue?
  • Manage or secure capital?
  • Identify obstacles and pitfalls around every corner?
  • Manage your time more effectively?
  • Keep up with the latest technology?

For most entrepreneurs, the answer is a resounding, “YES”!

That’s why I’m excited to announce a brand new FREE training series, hosted by Verizon Wireless, and created exclusively for you.

Click here to grow your small business to its greatest potential.     [Read more…]

Case Study: How I Engaged A Huge Group Of Ideal Clients

I’m often asked, “Sydni, how do you find so many great opportunities to grow your business?” So I want to share a behind the scenes story of how we walk our talk and open new doors for ourselves to attract the perfect clients for our business:

We decided a few months ago that we wanted to diversify our client base by securing ongoing contracts with larger B2B companies. In doing some research, I came across a business matchmaking event that introduces small business with large business. The goal is to create opportunities for the small business to land large contracts and the large company to meet their supplier diversity requirements. (This means they need to do a certain amount if business with woman owned, minority owned and disadvantage businesses.) I signed up and scheduled appointments with each of the companies I wanted to meet.

Lesson: Determine what specific goal you want to achieve and take specific action to support that goal. Chose your opportunities strategically. Don’t network just for the sake of doing so. Show up where the ideal prospects you want to meet are going to be. Read more about Case Study: How I Engaged A Huge Group of Ideal Clients

Get the Facts: How Multitasking Is Hurting Your Business

Skype is open. Instant message programs are pinging. Your unread email count is rising. Your browser has 8 tabs open. There are 5 documents open on your desktop. Your calendar alerts are popping up and you stop to send a quick text. Sound familiar? You probably think you’re being efficient, but you’re not. Multitasking is a big mistake and it’s hurting your productivity. Which in turn is hurting your profits.

Consider these startling statistics that highlight the negative effects of multitasking:

  • Multitasking leads to as much as a 40% drop in productivity.  (Bergman, P. (2010, May 20). How (and why) to stop multitasking. Harvard Business Review.)
  • The estimated cost of interruptions to the American economy is nearly $650 billion a year. (Jonathan B. Spira, chief analyst at Basex, a business-research firm)
  • Multitasking causes a 10% drop in IQ. (Bergman, P. 2010, May 20. How (and why) to stop multitasking. Harvard Business Review.)

The scientific evidence against multitasking is overwhelming. Consider the evidence: Read more about Get the Facts: How Multitasking Is Hurting Your Business