Ka-boom! You’ve just had a brilliant idea for a new product. You rush to get all your ideas down on paper, shell out thousands to your web designer, and start building a new business that you’re sure is going to change lives (not to mention make you a millionaire!)
Six months later no one’s buying, and you end up disheartened, disillusioned, and broke.
What did you do wrong?
You failed to consider your prospects’ pain points.
Keep reading to learn:
- Why you should never start a business without a problem in mind
- How to tell the difference between a problem and a pain point
- How to determine what’s causing your customers pain