What we think our clients want and what they actually want can be vastly different. The only way to create offerings that are easy for them to say yes to and solve their problems is to find out for sure. And the easiest way to do that is to ask them! When you ask your audience what they need, it paints a clear picture of how you should position your business and your solutions in a way that appeals to them.
So how do you come to understand what your clients really want? [Read more...]