The cornerstone of successful (i.e. profitable) email marketing strategy is having a responsive list. Many Internet marketing “gurus” talk about having a large number of subscribers and liken that as the link to their success. But when you’re building a community within your target audience, it’s really less about the quantity of email subscribers and more about the quality of subscribers on your list. Building a strong, trusting relationship with ideal prospects in your target market is important because when you do make an offer, they’ll be more likely to respond.
The only way to get your email subscribers to respond to you is if you earn their trust. And one way you can do this is to keep in touch with them consistently. Sending an email only when you have something to promote will not yield the results you expect.
Why? [Read more...]