5 Small Business Marketing Tips Every Business Owner Needs To Know

August 21, 2012 By 6 Comments

Catapult SuccessHaving an arsenal of small business marketing tips can help you catapult your business to success.

As a business owner, you should be constantly searching for small business marketing tips that can be used in your business. This will ensure that your marketing efforts are always fresh and relevant. We have collected some of the best small business marketing tips that every owner should know.

Appeal to emotions because emotion almost always wins over reason. 

In your marketing messages, whether they are print, online, video or other, appeal to the emotions of your audience. If you make your audience feel something, that feeling will certainly win out over reason. It is much easier to evoke sentiments than it is to win an argument. Read more about 5 Small Business Marketing Tips Every Business Owner Needs To Know

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Make It Easy for Them to Say YES! (SSMS Episode 57)

July 27, 2011 By Leave a Comment

Subscribe to Sydni's PodcastUnless you clearly present the next step for your prospects, they won’t know what to do or how to get access to the benefits of what you have to offer. In this week’s podcast, you’ll learn three important ways that you can encourage your prospects to take the next step and turn your marketing messages into dollars.

Make It Easy for Them to Say YES! (SSMS Episode 57) [ 8:30 ] Play Now | Play in Popup | Download (596)
Filed Under: Attract Ideal Clients, Marketing Ideas, Marketing Tips, Podcast, Services Marketing Tagged With: , , , , , ,

Deliver Your Marketing Messages With Maximum Impact (SSMS Episode 56)

July 20, 2011 By Leave a Comment

Subscribe to Sydni's PodcastDid you know that the way that you package your marketing messages can make a big difference in whether or not those messages get through? Understanding your audience and presenting your message in a variety of ways can help you connect with more of your ideal clients. In this week's podcast I share a few simple tips for how you can package your marketing messages effectively to get the results you're looking for. Enjoy!

Deliver Your Marketing Messages With Maximum Impact (SSMS Episode 56) [ 6:39 ] Play Now | Play in Popup | Download (512)
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No time, no money and too overwhelmed to market? No problem!

April 1, 2011 By 2 Comments

time is moneyThe success of your service business depends on your ability to consistently and effectively market your solutions. So why is it that so few solopreneurs are spending the necessary time and energy on marketing? In my coaching work, these are the excuses I hear most often:

  1. "I don't have enough time to market"
  2. "I don't have enough money to market my business"
  3. "I'm too overwhelmed to market"

If you find that you have similar thoughts running through your mind, I have good news for you! There are simple strategies you can tap into to bust through these excuses and find the time, money and organization that you need to market consistently. Once you put these excuses behind you, you’ll be able to create the successful business that you’ve always wanted. Read more about how to effectively market with little time and a small budget

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Finding Clients In The New Economy

December 6, 2010 By 2 Comments

Smart business owners know consistently finding clients is crucial to their success. After all, without a steady stream of new and repeat customers, there’s nobody to serve, no money to be made, and no reason to keep the doors open. How do you find clients who are ready to buy, even though the economy has changed?

Finding clients takes effort and creativity- especially in a tight market. The good news is, though, that regardless of the economy, people still need the solutions you offer and expert advice to eliminate the challenges they face. All you need are a few simple tips on how to go about finding clients when the market is tight.

Step One to Finding Clients

Hang on to the clients you have! No marketing strategy is as cost effective or as efficient as keeping the clients you have already established a working relationship with in the past. Meet your deadlines, go above and beyond what's expected and do it all with excellent customer service as your goal. This will help you hang on to every single client you have.   [Read more...]

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