In this week’s free marketing podcast I discuss the immeasurable value of market research, how critical it is to know and understand the immediate needs and challenges of your current clients and ideal prospects, and how making yourself easily accessible to your target audience is paramount to reaching your goal of finding clients! Listen in as I share proven tips on how to consistently attract ideal clients — those who will appreciate and benefit from working with you – while ensuring outstanding success for your business!

How To Attract Ideal Clients With Ease (SSMS Episode 23) [ 7:26 ] Play Now | Play in Popup | Download (628)

Have you ever wondered how to choose the best marketing tactics for your business? With all of the options available, which strategies are really worth pursuing on the way to achieving your goals? I often hear such questions from service professionals just like you. They sometimes feel overwhelmed by trying to figure this out on their own. But, the answer to what is best for you is really very simple. Listen in to today's episode as I walk you step-by-step through making the right choice for marketing your small business.

How to Choose Marketing Strategies That Get Results (SSMS Episode #20) [ 7:56 ] Play Now | Play in Popup | Download (229)

A couple of weeks ago, I wrote about the many benefits of blogging for your business.  If you considered the information I shared in that post, you may have thought, “That’s great Sydni…but what am I going to write about week after week?”

That’s a great question! One that many solo service professionals struggle with.  The good news is … you have PLENTY to write about! You are probably just over thinking this crucial aspect of online marketing and looking at it as one more thing to add to your to-do list.     MORE