How To Graciously Collect Fabulous Testimonials From Your Clients

As small business owners, we love to hear from our clients that we are making a difference in their lives. But we often hesitate to ask for their support to toot our own horn – which we need to do to attract more clients.

Watch and learn how to collect amazing success stories from your clients without feeling sleezy about it.

Engagement Matters 26: Learn 3 Success Habits from the NBA Champions

The San Antonio Spurs can teach all business owners a few things about winning and success. Learn 3 habits that has enabled the Spurs to be one of the best franchises in NBA history. Imitating the Spurs can make you a master at engagement marketing.

The Top 3 Email Programs for Busy Entrepreneurs

top-3-email-marketing-programs-featured-imageFor many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you’re supposed to be emailing your list, but when? How often? And what about?

Choosing a great email program takes a lot of the guess-work out of email marketing, because you can measure exactly how your emails are being received by potential clients and customers.

For example, you might enjoy a 33% open rate when you share your latest blog post, but only an 11% open rate when you send an email pushing a product or service you’re trying to sell.

This information allows you to get strategic with your marketing. In the above example, you might decide to make blog posts the cornerstone of your email marketing strategy, and incorporate your sales pitch directly into those emails, either in the P.S. line or the blog post itself.

Here are our top 3 choices for email programs that will help you streamline your marketing, track your results, and make the necessary changes to grow your business online.     Read more about The Top 3 Email Programs for Busy Entrepreneurs

Engagement Matters 22: Bridge the Gap for Your Prospects in 3 Ways

You are the expert that your prospects are eagerly searching for. This is true because your company was started because there was a need in the marketplace for the solutions that you offer.

Now, all you need to do is bridge the gap between the problems that your prospects struggle with and the products or services that you have created for them. They need you! Learn how to bridge the gap by watching this video.

Engagement Matters 20: The Fortune is in the Follow Up

Heck yeah you are busy! One thing that you can never be too busy to do is Follow Up on leads, prospects and referral partners. What will happen if you fail to Follow Up? Soon, your busy life will no longer be busy at all. Your business will dry up. We have an easy Follow Up system that is designed for business owners who are lazy, disorganized or just plain forgetful.

3 Things You Can Do RIGHT NOW To Be More Attractive to Prospects

Finding new prospects for your business is similar to dating. At the first encounter there is a level of attraction that causes a person to want to get know more about the individual who has caught their attention. After learning more about this attention grabbing person, a decision is made as to whether or not it is even worth pursuing a deeper relationship.

Your prospective clients are looking for solutions to their problems. Are you making sure that you are presenting your solutions in a way that not only attracts them to your offerings, but also lets them know that you are the BEST option for them?

Here are 3 things that you can do right now to be more attractive to your prospects. Read more about 3 Things You Can Do RIGHT NOW To Be More Attractive to Prospects

The Biggest Mistake You’re Making With Your Social Media Marketing

Social media goals & mistakesThere are those small business owners who are die-hard social media fans and swear by its effectiveness. There are others who wouldn’t touch Facebook with a 10-foot pole. Most of us fall in between these two extremes.

The truth of the matter is that most (notice I didn’t say all) entrepreneurs can attract high-quality leads for their business by strategically using social media to connect with and engage their audience.

Did you catch that? I said by strategically using social media to connect with and engage their audience.”

Strategically means making smart decisions with how you manage and utilize your social media sites. It can be overwhelming and frustrating when you’re not seeing any positive results from your efforts. And how can you see results if you’re only spending 5 minutes a month on 7 different sites? Read More About The Biggest Mistake You’re Making With Your Social Media Marketing

3 Easy Ways to Absolutely Crush Your Daily Task List

Staying focused and blocking out distractions is easier said than done. In addition to the myriad of requests, messages and tasks that have to be handled each day, you also have to fight against your own bad habits and tendencies. Figuring out what works for you can be a process of trial and error, OR you can adopt strategies that are tried and true.

Following are 3 valuable tips on how to replace time-wasting activities with new habits that will empower you to be more productive, more focused and more effective during your work day: Read more about 3 Easy Ways to Absolutely Crush Your Daily Task List

How to Make Exponential Progress in Business

Sometimes, the most difficult part about being in business for yourself is holding yourself accountable to accomplish your purpose. When you’re the boss there’s no one looking over your shoulder to see if things are getting done. Also, it can be challenging to think through your ideas and figure out what direction to take next.

Growing your business and achieving your goals is often the biggest challenge small business owners face.

As an entrepreneur, you know all (or almost all) of the things you need to do to make your business successful and prosperous.  For example, you know you should:

  • Keep your website up to date
  • Network strategically
  • Have a plan for marketing your business
  • WORK your marketing plan
  • Stay abreast of trends in your industry
  • Outsource non-revenue generating tasks
  • Keep your financial records in order
  • Invest in continuing education opportunities
  • Apply what you learn

…and the list goes on. Read more about How to Make Exponential Progress in Business