Engagement Matters 23: A Case Study of the Power of Following Up

You’ve heard us say “the fortune is in the follow-up”. Now we’re going to show you what a successful follow-up strategy looks like.

No matter how busy you are, what size your company is or what products and services you sell… you can apply the strategies shown in this video to create more leads and revenue in your business.

This might be the best 2 minutes of your day!

Video Case Study – How to Turn Your Ideal Client Profile Into Tens of Thousands of Dollars

Jill Addison, online video expert, has been following Smart Simple Marketing for some time and eagerly looks forward to each weekly article we publish.

Watch as she shares how one of our articles clarified the concept of how to identify your ideal client profile and how she has turned that profile into tens of thousands of dollars in new revenue for her business!

Jill’s experience highlights two very important things:

  1. Regularly publishing high quality content is one of the best ways to build credibility, create visibility and attract raving fans to your business. It creates a win-win for everyone involved!
  1. Learning is great, but DOING is what gets results. Jill isn’t making more money in her business just because of what she learned. She’s making more money because she is TAKING ACTION on what she learned! Action creates results and revenue!

If you have a success story like Jill about how you’ve gotten great results in your business because of implementing one of our tips, we’d love to hear about it! Please share a few details by leaving a comment below.

15 Fresh Ingredients to Cook Up A Profitable Email List From Scratch

recipe for successWhether your business “recipe for success” is focused on a few key milestones or you have a big, hearty vision you’re working to achieve, you’re going to get the best results when you use high-quality “ingredients.”

By that I mean you can “cook up” a profitable email list that is highly responsive, builds connections with your current and potential clients, and allows you to market your brand over time just by using the “ingredients” you probably already have.

What ingredients? Here are 15 you can put together to build a high quality list: Read more about 15 Fresh Ingredients to Cook Up A Profitable Email List From Scratch

5 Easy Ways to Turn Your Website Into An ATM

It goes without saying that to be taken seriously in the business world today, you MUST have a website.

One of the first things prospective clients will do when introduced to you and/or your brand is to “Google” you to see if what you have to offer is what they need.

You want to make sure you control that first impression by creating a website that conveys the value of the solutions you offer.

However, your website shouldn’t just be an online version of a brochure. It needs to be a true marketing tool – one that invites each visitor to build a relationship with your company, shows what problems you solve and how you solve them, and gives the visitor an opportunity to take the next step with you without a great deal of effort.

Your website should also be a tool that actually closes new business and generates revenue. Here are 5 ways to turn your website into a cash machine:      Read more about 5 Easy Ways to Turn Your Website Into An ATM

Engagement Matters 04: Use Email to Increase Your Revenue

Most folks start each business day with a common activity: checking their email.

Why not take advantage of this fact and leverage this habit by using email to regularly engage with your target market and attract ideal clients?

Watch this video to learn how to use email to determine what products and services you should be selling, to stay top of mind with prospects and generate new revenue for your business.

Year End Promotions Your Customers And Clients Will Love

There’s nothing small about the revenue potential of year-end (or holiday) season when it comes to small businesses.

It’s the time of year when your ideal clients are spending big, and — if you’ve got the right plan in place — primed and ready to spend with you.

As the season approaches, it’s important to identify factors that could influence your audience’s purchase decisions. Keep these trends in mind as you start this year’s planning and promotional strategy.

1. Your audience has gone mobile

Here’s a snapshot of what happened in the world of mobile this past year:

  • Smartphone usage in the U.S. increased by 50% (Kleiner Perkins)
  • The number of emails being opened on mobile increased by 330% (Litmus)
  • Tablet usage doubled in the U.S. (Pew Research Center)

Bottom Line: More people than ever are using mobile devices to make their purchase decisions. If a potential client can’t easily find and consume the information they’re looking for from their mobile device or if you send an email that doesn’t look good on a smartphone or tablet, it could cost you business. Read more about Year End Promotions Your Customers And Clients Will Love