How to Get Droves of Ideal Prospects to Sign Up for Your Teleseminars and Webinars

October 26, 2012 By 3 Comments

woman-megaphone-monitorThe last time I reviewed my numbers, I found that almost 30% of my business has come from FREE teleseminars and webinars that I’ve hosted (or participated in as a guest). That’s a pretty powerful statistic, don’t you think?

The reason why this has been such a successful marketing strategy for us, is because we teach on topics that are relevant to what our audience wants to learn and we promote the heck out of any event we do.

Here are some things you need to set up a great teleseminar or webinar (the who, what, where, why and how) that gets clients in the door:      Read more about How to Get Droves of Ideal Prospects to Sign Up for Your Teleseminars and Webinars

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How to Find Great Partners for Webinars and Teleseminars

October 12, 2012 By 2 Comments

Webinars are a great way to build your audience – they give you an opportunity to "show and tell", which builds trust and credibility for your business. With webinars, you also have the opportunity to partner with another business offering complementary products and services, which can build your following even faster by getting exposure to their audience.

Whether you're just starting out or have been in business for a number of years, additional profits for your business await you when you partner with another professional. Follow these simple tips to make it happen: Read more about How to Find Great Partners for Webinars and Teleseminars

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Three Keys to a Successful Webinar That Gets You Clients

October 5, 2012 By 17 Comments

Webinars are a prime way to build your audience and establish trust, but there’s a right way and a wrong way to go about doing them.

By making sure your webinar provides value, and leaves participants wanting more of what you have to offer, you can get the most out of this form of marketing.

Selecting the Right Content Focus

Your participants will get the most value out of a webinar that is focused and on point. Avoid overwhelming your participants with everything that you know about a subject.

Pick one problem to solve. What is the one question your clients ask you over and over? That question is a perfect topic for the subject of your webinar.  Read more about Three Keys to a Successful Webinar That Gets You Clients

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How to Choose the Right Marketing Strategies for Your Business

June 29, 2012 By 1 Comment

SMART Goals

What is a marketing strategy? I like to define it as “a process that allows you to concentrate your limited resources on the greatest opportunities to increase your visibility, sales and income.”

For example, let's say you have the goal to enroll 3 new clients within the next 30 days. You should then focus your time, energy and resources ONLY on the necessary tasks that will allow you to reach that goal, and NOTHING else!

How can you ensure that your marketing plan will yield the results that you seek? By making sure to:

  • Identify the needs of your ideal client and how you'll address them.
  • Focus on specific marketing strategies to help you achieve your goals

Identify the needs of your target market

Having a service-based business is ALL about solving the problems your target market is struggling with. To do that, you need to be clear about what they need and what you can do to eliminate their challenges.

For example, if you are a personal trainer, connect with what your prospects really need. It may be their goal to lose weight, build strength, increase flexibility or simply look better in the mirror. Read more about How to Choose the Right Marketing Strategies for Your Business

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Exponentially Increase Your Revenue Through Speaking

June 15, 2012 By 3 Comments

speechOne of the fastest ways to increase your revenue is to make yourself available as a public speaker. It’s quite all right if you have never done it before. If you focus on a topic that's truly of interest to your audience, prepare well in advance and formulate a follow up system you really can't lose.

Keep in Mind...It's ALL About Them!

We entrepreneurs have a bad habit of focusing our marketing efforts on what we want to say, vs. what our audience really cares about. The first step in using speaking to get more clients and to increase your income is to prepare a talk that addresses a pain point your audience is facing. Make your talk ALL about your ideal client and a specific problem they are looking to solve right now.

Not sure what your audience is struggling with? Then you need to spend a little time doing some market research to find out. Use that information to develop a talk that showcases your credibility, a few specific main points, and include a strong call to action so that they can learn more by purchasing a product or working with you directly. Read more about Exponentially Increase Your Revenue Through Speaking

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Make Money With Kindle – SSM “Take 10″ Episode #4

February 2, 2012 By Leave a Comment

Make Money With Kindle - SSM “Take 10″ Episode #3 [ 13:09 ] Play Now | Play in Popup | Download (374)

Subscribe to Sydni's PodcastWho hasn't purchased from (or at least heard of) Amazon.com? It's one of the most profitable, successful ecommerce sites in the world. More importantly, the site is now providing an opportunity for YOU to monetize your expertise, attract new clients and customers and create massive visibility for your work.

This week, I'm interviewing my friend, Kathleen Gage, The Street Smarts Marketer, on her insider tips to making your first Kindle product a best-seller overnight. Click the PLAY button to listen to the audio now!

Here's the nitty gritty:     [Read more...]

Filed Under: Attract Ideal Clients, Marketing Strategy, Marketing Techniques, Podcast, Resources, Take 10 Series Tagged With: , , , ,

Six Steps to Creating a Referral-Based Business

October 7, 2011 By 7 Comments

referralDoesn’t it feel great to pass along the word about your favorite restaurant or tell someone about a terrific book you can read? You can make it easy for your clients and colleagues to do the same for your services. When you do great work for your clients, they are just as excited to tell others about you.

Creating a referral based business, where you’re consistently getting leads from your current clients, has multiple benefits. It helps cut down your marketing time and costs, it gives you more opportunities to provide great service and can help you grow your network exponentially.

Here are six PROVEN steps to use to create the type of business that people love to rave about! Read more about Six Steps to Creating a Referral-Based Business

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Easy Video Marketing Tips You Can Use Right Now

September 23, 2011 By 3 Comments

video marketingI'll be the first to admit it.

When video marketing started getting popular, I was NOT feeling it. Looking back, I can see it was because I was WAY over thinking it! ("What will I talk about?" "Don't I need a lot of equipment?" "I've got to get cute every time I shoot a video!!")

As I worked through my own reservations, I realized what a powerful tool video is and that video marketing is here to stay. It provides you with a way to create a much deeper connection with your audience and build strong relationships. By incorporating video into your marketing mix, your viewers will get to know your personality. They’ll get much more comfortable with who you are and what you have to offer.

For these reasons and more, it’s a good strategy to start incorporating video marketing into your service business. Don’t get caught up thinking that your videos have to be Hollywood quality! A less formal video will get much a better response from your audience than a perfectly polished production.

Here’s how to do it: Read more about Easy Video Marketing Tips You Can Use Right Now

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