With the myriad of options available to market your small business, it’s quite easy to become overwhelmed in trying to figure out where you should focus your attention. Let me help you simplify the process.
First, consider, who is an ideal client for YOUR business. This is critical, because you cannot be all things to all people. (I know you think everyone and anyone needs your service. But that is simply NOT true. The quicker you accept that, the more successful your business will be).
Determining who your ideal client is begins with choosing a target market. Then you can identify who within that market will get the best, long lasting results in working with you. Your ideal client is the ONE person who is truly losing sleep at night because they are struggling with the exact problem you solve. They value your expertise, are ready to invest in the solutions you offer, roll up their sleeves and get to work. Read more about How to Market Your Services and Maintain a Consistent Income