3 Easy Steps To Creating Predictable Revenue In Your Business

Image Predictable RevenueYou are very familiar with that feeling…

Think back to two different time periods in your business.

#1 – The time when business was dried up and producing ZERO revenue

and…

#2 – The time when your cup runneth over with too many clients and more income than you could handle

When your business is going well, you have that feeling of being on top of the world, like in the movie Scarface when after a hard day at work, Scarface looked up into the sky and read the blimp which flashed, “The World Is Yours. . .” [Read more…]

25 Proven Ways to Grow Your Email List Fast

How to get more leadsThere are many more ways than you think…

How many strategies are you using to grow your email list and your business?

You’re a savvy small business owner who’s always looking for new, cost-effective ways to market your business. The value of email marketing is clear and you want to take full advantage of this strategy.

Have you ever heard the phrase, “the money is in the list”? That can be true if you have a vibrant and responsive group of email subscribers.

So, how do you do it?

How do you grow a larger, more responsive list of prospects who are hungry for your content, products and services?

It is much simpler than you might imagine. You can and must increase your number of subscribers without compromising the quality of those subscribers – after all, there’s no point in having an email list of 25,000 people who have no interest in the message that you are sharing!

Here are 25 proven ways to grow your email list fast while ensuring each person on that list is a strong lead. [Read more…]

5 Simple Steps To More Clients Within 90 Days

Problem: “I don’t have enough clients”

Solution:

Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic.

Instead of allowing fear to paralyze you, use your energy to take these five simple action steps:

  1. Commit to focusing on JUST client attraction for a period of 90 days – This means ALL of your marketing is solely focused on getting clients. Not working on increasing your Twitter followers. Not showing up at your local community chamber of commerce event “just because”. Not sending out random emails to your list.

 EVERYTHING you do needs to be focused on getting new clients in the door.

  1. Decide on whom you’re going to target – You can’t be all things to all people, especially if your goal is to enroll a few new clients over the next 90 days. Choose ONE target market and get clear on whom within that target market is your ideal client. (Our toolkit can help you: “5 Simple Steps to More Clients, More Visibility and More Freedom”.)

Since you don’t have the same marketing budget as Nike, you need to be CRYSTAL clear on who your perfect client is so you can spend your time, money and energy wisely. Get as specific as possible – write down a complete persona with your client’s age, gender, family structure, job, needs, personality traits, problems, goals and preferences. The more specific you are, the easier it’s going to be to find and engage the exact people you want to business with.

NOTE: Choosing your target market and creating an ideal client profile does NOT lock you into one type of client for forever. This also does NOT mean you say no to prospective clients who don’t exactly meet your ideal client profile. Choosing a target market and focusing your marketing on a specific ideal client profile will help you to get better results, in less time, with less effort.

  1. Choose specific marketing strategies to meet your goal – Depending on how long you’ve been in business and who you are targeting, you want to focus on 2-3 specific marketing strategies that will connect you with prospective clients.You’ll get much better results if you consistently focus on 2-3 key strategies (i.e. networking directly with your target market, following up with past clients, buying leads pay-per-click ads, etc.) than spreading yourself too thin and too wide.

Where is your ideal client already “hanging out” online and offline? THAT is where you need to focus your marketing efforts.

  1. Be consistent – Marketing to get clients does NOT work when done haphazardly. If you don’t have enough clients that means you have plenty of time to focus on marketing.Choose a dedicated time each workday and invest that, preferably at the start of your day, in taking action on the 2-3 marketing strategies you’ve chosen.

Don’t leave this to chance. Book an appointment with yourself on your calendar, take that appointment seriously and follow-through. Your business and your bank account will thank you.

  1. Track, track, track! – As you start taking action on your marketing plan, you’ll see what’s working and what’s not. Track every detail – email opens, click through rates, the email inquiries you receive, which prospects convert to clients and what they buy.The more information you collect within a 90 day period – the LESS work you’ll have to the following quarter. During the following quarter you can then simply focus on what worked and keep getting the same, if not better results.

You can completely transform your business within the next 90 days. I’ve done. I’ve helped countless clients do it. And you can do it too.

Don’t stay stuck in a place of fear and overwhelm. Just take the first step and keep looking for solutions.

You’ll be amazed at what kind of results you can create with a little focus and consistency.

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3 Powerful Marketing Tools to Create Customers for Life

Targe Market NicheAs a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?

You’re simply trying to sell your product or service to the people who want and need it most.

Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about.

When you get crystal clear about your target market, niche, and ideal client, you’re able to create marketing materials that easily turn prospects into paying customers.

The terms target market, niche, and ideal client get tossed around an awful lot. The first step to streamlining your marketing efforts is to understand the difference between the three.      Read more about 3 Powerful Marketing Tools to Create Customers for Life

Engagement Matters 25: Build Instant Credibility with Public Speaking

You are an expert on the topic that you share with your target market. Public speaking enables you to solidify your expert status with the people who want to learn from you. There are 5 reasons why public speaking gives you a platform to strengthen your engagement and be seen as resource in your market.

Engagement Matters 14: How to Stay Connected with Your Target Market

If you want to increase the engagement with your target market, always be a problem solver. Think about the keep in touch strategies that you are currently using. How well are they working for you?

This video will take you step by step and show you why it is a valuable engagement tool for Smart Simple Marketing. Build your very own keep in touch strategy and be consistent to keep your target market engaged.

Engagement Matters 11: Build a Community to Make Marketing Easier

Create massive engagement with people in your target market by adding this tool to your marketing strategy.

Bring prospects to your doorstep by building a community. LinkedIn gives you a free platform to build a huge following of prospects and clients. Be a resource for your target market by solving their problems and being a constant resource for them.

3 Things You Can Do RIGHT NOW To Be More Attractive to Prospects

Finding new prospects for your business is similar to dating. At the first encounter there is a level of attraction that causes a person to want to get know more about the individual who has caught their attention. After learning more about this attention grabbing person, a decision is made as to whether or not it is even worth pursuing a deeper relationship.

Your prospective clients are looking for solutions to their problems. Are you making sure that you are presenting your solutions in a way that not only attracts them to your offerings, but also lets them know that you are the BEST option for them?

Here are 3 things that you can do right now to be more attractive to your prospects. Read more about 3 Things You Can Do RIGHT NOW To Be More Attractive to Prospects

Engagement Matters 04: Use Email to Increase Your Revenue

Most folks start each business day with a common activity: checking their email.

Why not take advantage of this fact and leverage this habit by using email to regularly engage with your target market and attract ideal clients?

Watch this video to learn how to use email to determine what products and services you should be selling, to stay top of mind with prospects and generate new revenue for your business.

4 Ways to Keep Your Clients and Prospects Interested In Your Offers

Choose yesAs you start to plan your marketing activities for the new year, one aspect of your strategy you will want to give serious thought in the coming year is developing a higher level of engagement.

Engagement simply means your audience’s reaction to your marketing. It’s when they follow through on whatever call to action you put in front of them, such as clicking on a link, responding to a survey or purchasing a product.

No what matter marketing tool or technique you use, you want to make sure that you have a systematic way of tracking your level of engagement.

Paying close attention to the responses you receive will enable you to do more of what’s working and tweak or eliminate what’s not. Thus you will consistently create better results with your marketing in less time, with less money and less effort while you magnetically connect with the people you are meant to serve.

Here are 4 ways that you can create stronger engagement with your clients and prospects:

  1. Email Marketing – Did you know that…*  91% of consumers reported checking their email at least once a day. (ExactTarget)*  7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)*  For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)If you want to develop a super-bond with your target market and increase your revenue, then you MUST be in touch via email marketing. Read more about 4 Ways to Keep Your Clients and Prospects Interested in Your Offers