4 Email Marketing Secrets That You Need To Deploy… NOW

Email marketing - powerful strategyYou need to know this…

That is the reason I will share all of the details with you right here, right now.

As a small business owner, roughly 90% of your business comes from repeat clients and customers.

But what about the other 10%?

The most successful businesses are the ones that are able to tap into new client bases through marketing and engagement, convert leads into paying customers, and turn customers into repeat clients and brand champions.

Since word-of-mouth remains the #1 way to promote your business and increase profits regardless of your industry, engaging your customers and getting them to tell their friends about your business is the best way to secure that remaining 10% of the market.

Thanks to email marketing and social media – what’s commonly known as “Engagement Marketing” – it’s easier than ever for customers to share their experiences with friends, family, and the world.

The best part about Engagement Marketing is that it’s measurable. By tracking email opens, clicks and social shares, you can pinpoint exactly what your customers want and make sure you’re the one to give it to them.

Email marketing is particularly effective for increasing engagement, referrals, and sales. But simply sending any old email to your customers isn’t enough to increase profits – your content must be strategically created to increase positive word-of-mouth between your current and prospective customers.

Here are 4 email content secrets proven to get your customers engaged, keep them coming back, and turn them into brand advocates.      [Read more…]

The Quickest And Easiest Way To Succeed In Email Marketing

Email MarketingYou have been asking this one important question…

I will answer that question for you, but first lets clear the air with a counter-question. “What has been holding you back from crushing your business goals?”

You may reply with one or more of the following:

  • “I can never stay focused.”
  • “I wear too many hats.”
  • “There isn’t enough time in the day.”
  • “I need more support.”
  • “I don’t know where to start.”

… (this list can go on for days, but we won’t do that right now)

So, the initial question that I know is on your mind is: “How can I be successful with email marketing?

THAT is the question I will answer for you!      [Read more…]

19 Winning Ways to Market Your Next Webinar

Webinar Marketing Cheat Sheet One of the most challenging aspects of webinar marketing is getting people to attend your webinar (not to mention getting people to buy once they’re there!).

But there’s a reason webinars are one of the most effective content marketing strategies out there – because they work.

The key to successful webinar marketing is creating, promoting, and hosting a webinar that will appeal to your target market and move them closer to the sale.

Here are 19 proven webinar marketing tips that will help you create, promote, and host the most effective webinar possible: Read more about 19 Winning Ways to Marketing Your Next Webinar

7 Common Webinar Mistakes (and How To Avoid Them)

7 Common Webinar Mistakes (and How To Avoid Them)A webinar is one of the most involved – and most rewarding – arrows in your marketing quiver. Because webinars include a lot of moving parts like opt-in pages, social integration, audio/visual components, and slide shows, it’s no wonder that many small business owners commit these 7 common webinar mistakes when first getting started.

Here’s what NOT to do when creating and marketing your webinar:      Read more about 7 Common Webinar Mistakes (and How To Avoid Them)

Webinar Hosting Reviews: Pros and cons of GoToWebinar, Livestream, and OnStream Webinars

Which webinar platform is right for you?Creating and marketing a great webinar is tough. Choosing a webinar hosting platform shouldn’t be.

That’s why we’ve researched the top-selling webinar hosting platforms on the Internet and compiled this handy list of pros and cons for each.

We reviewed each application and evaluated the following:

  • Cost and value for the money
  • User-friendliness
  • Tech support and tutorials
  • Video streaming options
  • Integration with social media and other websites
  • Webinar marketing assistance

While researching the best webinar hosting platforms, we looked at GoToWebinar, Onstream Webinars, Livestream, Google Hangouts + LeadPages, Adobe Connect, ClickWebinar, and MegaMeeting.

And the winners are….      Read more about Webinar Hosting Reviews: Pros and cons of GoToWebinar, Livestream, and OnStream Webinars

Webinar Checklist: 5 Must-Have’s For Massive Webinar Success

webinar blueprintHave you ever wondered why some webinars are wildly successful, while others fall flat? Or why some webinars enjoy thousands of attendees while others are attended by 20 people, tops?

The truth is that successful webinars follow a proven checklist that virtually guarantees their success.

This checklist contains 5 crucial elements that must be included in your webinar presentation in order for it to be successful.

If you’re looking to increase attendance, engage your audience, and convert leads into paying customers with a webinar, make sure your next presentation includes these 5 things:      Read more about Webinar Checklist: 5 Must-Have’s For Massive Webinar Success

Webinar Marketing for Newbies: 5 Steps To Creating and Marketing Your First Webinar

Webinar marketingIf you’ve never created a webinar before, the thought of webinar marketing can be really intimidating. You’re probably wondering…

  • How will I work out the technical aspects of holding a webinar?
  • How do I give people access to the webinar?
  • What platform should I use for hosting the webinar?
  • What should the webinar be about, anyway?
  • How do I get people to attend my webinar?

Don’t worry! While webinars are certainly more technically involved than other types of content marketing, once you get the first one under your belt you’ll be off to the races.

Here are five easy steps to creating and marketing your very first webinar: Read more about Webinar Marketing for Newbies: 5 Steps To Creating and Marketing Your First Webinar

Top 10 Reasons To Hold A Webinar Today

benefits of webinarsAre you currently using webinars as part of your content marketing strategy?

If not, you may have an outdated idea of exactly what a webinar is and just how powerful webinars can actually be.

In the past, webinars were used primarily for product demonstrations and to usher customers through a company’s sales funnel.

Today, webinars are being used for everything from list-building and panel discussions to interactive courses and mastermind groups.

The 21st century webinar is all about engagement: allowing your customers to connect with you and your brand on a personal level in order to strengthen relationships and increase sales.

Here are the top 10 reasons to take a second look at webinars: Read more about Top 10 Reasons To Hold A Webinar Today

Engagement Matters 13: How to Avoid Leaving Money on the Table

Are you leaving money on the table? It is very possible if you do not have follow-up systems in place. See how you can avoid missing out on $4,500 in just one day. The guy in this video did just that. You don’t have to be like him. Put your profits on auto-pilot!

How to Get Droves of Ideal Prospects to Sign Up for Your Teleseminars and Webinars

woman-megaphone-monitorThe last time I reviewed my numbers, I found that almost 30% of my business has come from FREE teleseminars and webinars that I’ve hosted (or participated in as a guest). That’s a pretty powerful statistic, don’t you think?

The reason why this has been such a successful marketing strategy for us, is because we teach on topics that are relevant to what our audience wants to learn and we promote the heck out of any event we do.

Here are some things you need to set up a great teleseminar or webinar (the who, what, where, why and how) that gets clients in the door:      Read more about How to Get Droves of Ideal Prospects to Sign Up for Your Teleseminars and Webinars