How to Fix 8 Marketing Strategies You Might Screw Up!

You created a business because you have valuable solutions to offer and are in a position to serve hundreds if not thousands of people in your target market. The key however, to reaching these individuals is to put your message, your content out into the world… consistently!

How can you do that? I am going to share with you 8 marketing projects that will help you to spread and monetize the knowledge that you have. You likely have tried one or more of these already but haven’t stuck with them the way you intended to. Follow the suggestions I share below to draw traffic to your website, create visibility with your ideal clients and solve problems for the people that you are meant to serve. Read more about How to Fix 8 Marketing Strategies You Might Screw Up!

Best Apps for Optimizing Your Facebook Fan Page

If you’re using Facebook Business Pages to drive traffic to your website (which should be the goal of the page), you’re likely quite interested in keeping up with the latest and greatest applications to help you get the most of out of this tool.

My friend Kristine Maveus-Evenson, President of Capture Hits, shared this great list of recommended apps that I want to pass along to you:     Read more about Best Apps for Optimizing Your Facebook Fan Page

How to Stand Out From Your “Competitors” Online – SSM “Take 10″ Episode #3


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Blogging about your business is an excellent way to drive traffic to your website and attract high-quality leads. You can get even more mileage out of your blog posts, and create massive online visibility for your work, by re-purposing your content into other formats. This strategy will have you showing up EVERYWHERE and standing heads taller than your “competitors” (I prefer to think of them as colleagues) when a prospect goes online looking for the solutions you have to offer. Click on the play button above to listen in as Denise Wakeman, Founder of The Blog Squad, explains how! [Read more…]

SSM “Take 10” Episode #1 – Attract MASSIVE Traffic With Online Press Releases


Subscribe to Sydni's PodcastIn today’s inaugural episode, listen in (by clicking the PLAY button above) as I interview Tom Petty, Master-level instructor at the Search Engine Academy in the San Francisco Bay Area, on how to use online press releases to attract massive traffic to your website. Tom and I implemented this strategy last week for Smart Simple Marketing, so I wanted to share with you the details on what we did and how it worked!


  1. Tom and I brainstormed the topic on Monday
  2. Tom and I wrote the press release on Tuesday – You can see the release here:
  3. I recorded a video on Tuesday to accompany the press release (this step is optional)      [Read more…]

How to Choose Your Blog Platform

Blogging has been by far one of THE most effective strategies I’ve used to drive traffic to my website and build my list of pre-qualified leads.

I strongly believe that every business should have a blog because it allows your target market to get to know you, like you and trust you, which then encourages them to seek out your expertise. Hence, I often recommend this strategy to my clients and students to help them create more visibility for their work.

Often one of the first questions new bloggers ask is, where do I set up my blog for the best results? Excellent questions. There are many, many options available and which one you choose really depends upon your personal preferences and level of comfort with online technology. Read more about How to Choose Your Blog Platform

Protect Your Readers and Yourself When Blogging

Blogging about your business is by far one of the best strategies for driving traffic to your website, educating your target market and connecting with ideal prospects.

However it’s important to think about setting realistic expectation for your readers, as well as protecting your business interests while you are freely expressing your thoughts.

This quick article by Mashable highlights a few critical points all of us bloggers should take note of as we strive to add value to the marketplace and grow our businesses.

SSMS Episode #7 – How to Easily and Consistently Create Hot Content for Your Blog!

Subscribe to Sydni's PodcastMaintaining a business blog is one of my favorite strategies for driving pre-qualified traffic to your website. But a lot of entrepreneurs I know shy away from starting a blog (or let it “die”) because they can’t imagine writing content every week. I hear your struggle! So today’s episodes shares a few of my secrets for how to overcome this dilemma and take advantage of this powerful marketing tool.