I get it.  You need some affordable marketing ideas you can implement without laying out a lot of cash. But how can you consider even affordable marketing ideas when the budget’s tight, your client base is small and you’re not quite so confident in your marketing skills?

Affordable marketing is easier than you think. In fact, you can start a new campaign today! After all, marketing is simply a matter of presenting solutions to people who are already looking for them! Using just a bit of creativity, you can implement these three affordable marketing ideas right now. Read more about Three Affordable Marketing Ideas You Can Implement Today

Your website is one of the most important pieces of marketing collateral you have. It serves as a hub for your services, portfolio, expertise and blog. More clients will find your website before they find you via social media, a referral or other marketing source.

One of the best things to leverage your website is to speak to your potential client through examples or samples of your work. This allows the reader to see a sample of your work before they ever pick up the phone to call you.

That said, be sure to showcase your most successful client stories. For example, if you are a service provider that offers interior design or organizing services, you want to make sure and take high quality "before and after" pictures.  This will highlight your work and show prospective clients what solutions you can create for them. But make sure these pictures tell the right story - in the right way.  This means NOT taking pictures yourself (unless you're a skilled photographer).  Spend a few extra dollars to have high quality photos taken of your work. You can then use the photos on your website, and in your other marketing materials, both online and offline. MORE

There is one simple technique that can help you convert website visitors to potential clients.  Having a website is more than just a "necessary" marketing piece.  It's a critical step in helping potential clients find you, and qualifying that candidate before they even contact you.

Part of your website's "job" is to speak to your ideal client.  You've heard me say over and over again that identifying your ideal client is a critical piece to your success as a solo service professional.  By narrowing your target audience down to ONE person, you have a much greater chance of success because everything you do will focus on their needs, their challenges and ultimately the solutions they are looking for.

That is, the solutions they need and YOU provide.

The best way for them to realize that you provide the EXACT solutions they want is to speak directly to them through your website.  How do you do this?

Simple!  You ask them questions. MORE