Last week’s article detailed the importance of developing your “Money Map” (a.k.a. marketing plan) so that you have clear direction on how you’re spending your time, energy and resources to attract clients, develop your business and make more money.
Once you’ve put forth the effort to create your plan, then what? This is where I see many entrepreneurs getting stuck. They go through the process of creating the plan and let it sit on their desk and start collecting dust. Or worse yet, they completely ignore the plan and run around chasing ideas, strategies or projects that have nothing to do with their actual goals.
If this sounds familiar to you, you’ll be happy to know there is an easy solution. You simply have to “WORK YOUR PLAN!”
“What does THAT mean, Sydni?” you may ask. Let me tell you: [Read more...]