Want more profits? Work your plan!

April 2, 2010 By Leave a Comment

Last week’s article detailed the importance of developing your “Money Map” (a.k.a. marketing plan) so that you have clear direction on how you’re spending your time, energy and resources to attract clients, develop your business and make more money.

Once you’ve put forth the effort to create your plan, then what? This is where I see many entrepreneurs getting stuck. They go through the process of creating the plan and let it sit on their desk and start collecting dust. Or worse yet, they completely ignore the plan and run around chasing ideas, strategies or projects that have nothing to do with their actual goals.

If this sounds familiar to you, you’ll be happy to know there is an easy solution. You simply have to “WORK YOUR PLAN!”

“What does THAT mean, Sydni?” you may ask. Let me tell you:     [Read more...]

Filed Under: Accountability, Business Management, Marketing Strategy, Planning Tagged With: , , , , ,

The Number One Reason You Don’t Make Big Money

March 11, 2010 By 4 Comments

At the beginning of each year, we set our New Year's Resolutions.  We want to lose weight, we want to exercise, we want to travel more, WE WANT TO MAKE MORE MONEY.

Some of us are really good at setting goals, and we know exactly how much money we want to make - down to the last penny.  But, on December 31st, you're sitting back and thinking about the last year and  you realize, hey I didn't make the big bucks this year like I wanted to.

Why is that? [Read more...]

Filed Under: Business Management, Marketing Mindset, Marketing Strategy Tagged With: , , , , , , ,