No matter what differences you and I have, the type of business we have, our philosophy about being self-employed or what our personal goals are, we most definitely have one thing in common. We want to be successful and we want to make a good living doing the work we love.
There are a lot of ways you could pursue creating your version of a successful business. But I’d like to share with you the fastest, easiest, least stressful method I know.
Before I do though, I have a question for you. Do you like to eat? Most people I know do. I love great food. And I really love preparing great food. Cooking is one of my favorite hobbies. I love flipping through my cookbooks and magazines and deciding what delectable meal I want to make. I love shopping at my favorite grocery store for all the ingredients I need. I really enjoy preparing everything and watching the meal come to life. My favorite part is watching people, especially my husband eat and enjoy it. (The only thing I HATE is the clean up which is why I’m so glad he does that part!)
Could you imagine how my husband or my dinner guests might react though, if I did all that, the planning, the shopping, the prep…and then didn’t follow the recipe? What if I just threw random ingredients together that had NOTHING to do with the recipe that I selected? What if I decided not to follow the instructions that were given, and I just threw into a pot everything in my fridge.
My dish MIGHT come out good, but more than likely it would be disastrous. It would taste gross, look gross and be a waste of time and money.
Why am I telling you this? The same thing is true with building a successful business. It’s not rocket science. There is a very specific, simple formula to follow.
Decide on a specific goal, plan what steps you need to take to achieve that goal and WORK that plan. Say no to anyone or anything that doesn’t help you get to your goal faster.
Just like cooking…to successfully pull off the meal I set out to make, I have to get the ingredients the recipe calls for, prepare them as instructed and follow the directions. Randomly adding things is quite likely to ruin my meal and the goal I had of serving delicious food to my family and friends.
Yes, there are 103 “ingredients” you could use to attract more clients, increase your profits and grow your business. But you don’t need to use ALL 103.
A much better approach would be to decide on your goals, get clear about what’s involved in achieving those goals, such as who is your ideal client, what solutions do they want from you, what price points make sense for your business model, and then map out a simple, strategic action plan that you follow daily in order to make that happen.
I realize this can be easier said then done. I kind of geek out on this topic and can do it in my sleep (which sometimes I do!). But perhaps you really struggle with gaining clarity about what to do next in your business and with taking consistent action.
I get that. It’s exactly why I designed the Create Your Money Map” system.
“Create Your Money Map” walks you through 10 simple steps to create a simple, strategic marketing plan customized to YOUR business and your goals.
It demystifies figuring out to whom you should be targeting your marketing efforts and what you should be selling to them. It helps you set achievable goals. And it walks you through breaking down step by step what action you need to take to create the success you want.
It’s Smart Simple Marketing at its finest, and the same system I use to grow my business and help my clients.
So, let’s be done already with the throwing stuff against the wall and seeing what sticks. If you want to get on the fastest, easiest, least stressful path to more cash and more success, go to CYMM.com and create your plan.
You owe it to yourself, to your business and the thousands of people who are looking for what you offer. They need you to get focused, get clear and take the necessary action.
Trust me, your bank account and your clients will thank you.