Comments on: The Key to More Profits? Give ‘Em What THEY Want! http://smartsimplemarketing.com/the-key-to-more-profits-give-em-what-they-want/ Sydni Craig-Hart, the Smart Simple Marketing coach, shares her proven strategies, teaching solo service professionals, entrepreneurs and small business owners to how to create more money in their business, attract more clients and automate their marketing systems. Following Sydni's simple, easy-to-implement techniques will help you to significantly boost your income and grow your business at lightening speed! Thu, 17 May 2012 21:01:56 +0000 hourly 1 By: Sydni Craig-Hart http://smartsimplemarketing.com/the-key-to-more-profits-give-em-what-they-want/comment-page-1/#comment-327 Sydni Craig-Hart Mon, 16 Aug 2010 21:51:33 +0000 http://smartsimplemarketing.com/?p=439#comment-327 Thanks for your input Ellen! I definitely agree with being open to "out of the box" suggestions for how we can serve our clients. It's important that as service providers we focus on offering what our clients ACTUALLY want and need. NOT what we THINK they want and need. That said, the more specific one can be with their ideal client profile, the easier it will be to do this, to find their ideal clients en-masse, and to create solutions to fit what the client is looking for. Thanks for your input Ellen! I definitely agree with being open to “out of the box” suggestions for how we can serve our clients. It’s important that as service providers we focus on offering what our clients ACTUALLY want and need. NOT what we THINK they want and need.

That said, the more specific one can be with their ideal client profile, the easier it will be to do this, to find their ideal clients en-masse, and to create solutions to fit what the client is looking for.

]]> By: Sydni Craig-Hart http://smartsimplemarketing.com/the-key-to-more-profits-give-em-what-they-want/comment-page-1/#comment-324 Sydni Craig-Hart Mon, 16 Aug 2010 21:44:03 +0000 http://smartsimplemarketing.com/?p=439#comment-324 That's fabulous Paula! I'm so proud of your for taking action on the tips I shared right away. Keep me posted on your progress! :) That’s fabulous Paula! I’m so proud of your for taking action on the tips I shared right away. Keep me posted on your progress! :)

]]> By: paula antonini http://smartsimplemarketing.com/the-key-to-more-profits-give-em-what-they-want/comment-page-1/#comment-309 paula antonini Wed, 11 Aug 2010 17:31:52 +0000 http://smartsimplemarketing.com/?p=439#comment-309 Very timely information, Sydni. You have inspired me to re-connect with my clients who have completed my program and send a survey or questionnaire to help me focus. I really appreciate it! Very timely information, Sydni. You have inspired me to re-connect with my clients who have completed my program and send a survey or questionnaire to help me focus. I really appreciate it!

]]> By: Ellen Elwell http://smartsimplemarketing.com/the-key-to-more-profits-give-em-what-they-want/comment-page-1/#comment-292 Ellen Elwell Thu, 05 Aug 2010 18:35:55 +0000 http://smartsimplemarketing.com/?p=439#comment-292 I always tell clients that Prospect ID is the first step to successful selling. From my own side (marketing/promo agency principal), I've never had the luxury of having a finite client profile. I just have two ground rules: 1) they must be a national business (CPGs or Pharma), 2) they must pay on time. Otherwise, I've always been open to anything in my set of marketing skills - marketing plans, promotion plans, campaign development and execution, relationship marketing, social media marketing...and more. But I had no idea how to do anything that I now do so easily when I started my agency 20 years ago. My motto: "Earn while you learn." Also, lots of prospects don't know what they need...so it's up to me to create the need (which I learned from extensive training with IBM, my alma mater). To survive, we need to be open to "out of the box" opportunities as well as self-educate constantly. I always tell clients that Prospect ID is the first step to successful selling. From my own side (marketing/promo agency principal), I’ve never had the luxury of having a finite client profile. I just have two ground rules: 1) they must be a national business (CPGs or Pharma), 2) they must pay on time. Otherwise, I’ve always been open to anything in my set of marketing skills – marketing plans, promotion plans, campaign development and execution, relationship marketing, social media marketing…and more. But I had no idea how to do anything that I now do so easily when I started my agency 20 years ago. My motto: “Earn while you learn.” Also, lots of prospects don’t know what they need…so it’s up to me to create the need (which I learned from extensive training with IBM, my alma mater). To survive, we need to be open to “out of the box” opportunities as well as self-educate constantly.

]]> By: Pangaea http://smartsimplemarketing.com/the-key-to-more-profits-give-em-what-they-want/comment-page-1/#comment-207 Pangaea Sun, 13 Jun 2010 04:02:08 +0000 http://smartsimplemarketing.com/?p=439#comment-207 I tried out a package for the first time this month with one of my interior design clients. I think it went well because I got to do more than an initial consultation and was able to see this color consultation through to the end result. That said - my biggest concern about the package is that when people hear an hourly rate, they see a low opt-in rate and low risk. Giving them a large number to start with feels like I'll blow many clients away. I'm working on these packages though and definitely want to try more. When I've spoken to past clients about the concept of a package, they have been very receptive to the idea. I tried out a package for the first time this month with one of my interior design clients. I think it went well because I got to do more than an initial consultation and was able to see this color consultation through to the end result. That said – my biggest concern about the package is that when people hear an hourly rate, they see a low opt-in rate and low risk. Giving them a large number to start with feels like I’ll blow many clients away. I’m working on these packages though and definitely want to try more. When I’ve spoken to past clients about the concept of a package, they have been very receptive to the idea.

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