2:45 PM - 3:15 PM Key Lessons for Local Entrepreneurs Microsoft’s Abid Chaudhry interviews seasoned entrepreneur Sydni Craig-Hart, CEO & Co-Founder of Smart Simple Marketing. They’ll discuss how SMBs can identify their ideal client, validate core messages, simplify marketing, and create referral relationships while developing a sales process that supports a steady stream of paying […]

9:00 AM - 9:30 AM Bridging the Divide: What Enterprises don’t Get about SMBs Enterprise sales tactics and product development often proceed without considering the true needs and interests of the SMB customer. This session will explore that disconnect, identify key mistakes SaaS companies are making and offer a set of recommended solutions which will […]