Smart Simple Marketing

Content Marketing World 2019
2019-09-03 08:00 - 2019-09-05 17:00 (America/Los_Angeles) | Huntington Convention Center of Cleveland, Cleveland, OH
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.
You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience.
Breakout Session (Tues) Sydni
Breakout Session (Thurs) Sydni and Wil

2020 WBENC Summit & Salute - *POSTPONED*
2020-03-16 08:00 - 2020-03-18 17:00
Summit & Salute is a signature event presented by the Women’s Business Enterprise National Council (WBENC) dedicated to the development, growth, and success of women-owned businesses.

Content TECH Summit - *POSTPONED*
2020-04-20 08:00 - 2020-04-22 17:00 | Marriot Marquis San Diego Marina
Come to ContentTECH Summit to learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Attendees of the 2020 ContentTECH conference in San Diego will learn from practitioners and experts in content technology and marketing strategy. The best news? Both speakers and attendees are trailblazing pioneers who have set the bar for epic content marketing through technology.

2020 ANA Advertising Financial Management Conference Presented by Active International
2020-04-27 08:00 - 2020-04-30 17:00 | Hilton Orlando Bonnet Creek
The annual ANA Advertising Financial Management Conference is the only marketing procurement and advertising financial management event of its kind. It brings together top client-side marketing procurement and finance professionals with advertising agency chief financial and revenue officers and other key industry stakeholders. The conference provides perspective on delivering greater value to organizations with a focus on efficiencies, cost savings, driving ROI, and more.

NAWBO CA Propel 2020 Women in Power...
2020-05-04 08:00 - 2020-05-05 17:00 | The Citizen Hotel Sacramento, CA
Women in power…
lead
inspire
mentor
advance
open doors
create opportunity
advocate
champion
create change
All for this generation of women business owners, the next generation, and the future.
Through unique storytelling, education and business connections each attendee will truly own their POWER for fueling their success, strengths, opportunities and their future.
Women in Power…Teach
Learn from women entrepreneurs who are impacting their community with a focus on a global impact through entrepreneurship success, personal branding, and advocacy.
Women in Power…Lead
The generations that have been leading the way the past 100 years will pass on the knowledge and wisdom to set a strong foundation for the next 100 years. The most successful mentorship program is when the mentor-mentee line is blurred! Seasoned WBOs can assist in helping pave the way to the top, while younger WBOs can provide valuable insight into new trends.
Women in Power… Support Other Women
WBO2WBO Connections will allow attendees to be strategically matched with WBOs who are currently sourcing for their products and/or services. The meetings will be 10 minutes each and a schedule will be provided prior to the conference. Current and potential partnership opportunities from each attendee will be published in a WBO2WBO sourcing guide exclusively for attendees.
Women in Power… Succeed
When a woman understands her power, barriers fall and opportunities are limitless. Propel 2020 will include programs and experiences to take attendees out of their comfort zone to foster learning and growing.
Women in Power…Create Change

NAWBO-CA made history with
Senate Bill 826
The bill requires the addition of a woman to all publicly-held corporate boards headquartered in California. Propel 2020 policy tracks will focus on providing information and training to make women feel confident in considering advocacy, commission work, and political positions; plus educate attendees on current and proposed legislation that might impact their businesses.

Marketing Your Business During a Crisis
2020-06-02 14:00 - 15:15 | Virtual
Registration: https://smartsimplemarketing.deskteam360.com/marketing-during-crisis

WBENC is excited to partner with AARP for a special webinar event on how business owners and entrepreneurs can best navigate the COVID-19 crisis and adapt your marketing and sales in a new virtual world.
Led by multi-award winning marketing expert Sydni Craig-Hart, CEO of Smart Simple Marketing, this session will help you adapt your marketing strategy to make a meaningful virtual impact and set yourself apart from the competition during a crisis where agility and communication are key factors for success.
Why Attend:

If you have traditionally relied on in-person events and networking for business prospects, get insights on how to translate your key marketing tactics to a virtual world.
Develop a framework for a successful and resilient long-term marketing strategy so you are ready for any crisis.
Leave with practical tips and takeaways to help you quickly adjust and enhance your marketing and sales efforts.

Meet Her in the Marketplace
2020-06-03 - 2020-06-04 | Virtual
Meet Her in the Marketplace™ is a revolutionary virtual event that focuses on making strategic connections between women-owned businesses and corporate buyers.

LinkedIn - LinkedIn for Small Business 101
2020-06-18 09:00 - 10:00 | Virtual

Constant Contact - Adapting Your Business During COVID-19
2020-06-18 11:00 - 12:00 | Virtual
Small business owners are some of the most resilient people we know, however, the pandemic has left many wondering what’s next and what’s the best course of action for their own business.
In this recorded panel discussion, you’ll hear how fitness, real estate, and consulting businesses are adapting during the COVID-19 pandemic. You’ll hear from three Constant Contact customers as they share:

How COVID-19 has impacted their business
The changes they’ve had to make to in response to the situation
And how they’ve been communicating these changes with prospects and customers

WBEC Pacific - Ideation: Staying Visible, Connected and Profitable Using LinkedIn
2020-06-25 14:00 - 15:00 | Virtual
Welcome to the Pacific Regional Conference on behalf of our organization and community of women’s business enterprises, corporate and government members, supporters, and friends.
The conference presents an opportunity to connect with business, industry, and government organization representatives in our region. May this event serve as a platform for sharing ideas, opportunities and resources, and be as memorable to you as it will be for us.

Duct Tape Marketing Podcast - Is Entrepreneurship in Your DNA?
2020-06-30 08:00 - 17:00
Questions I ask Sydni Craig-Hart:

What do you enjoy most about what you do?
What are some of the biggest challenges your clients are struggling with right now from a marketing standpoint?
What are you telling people when they come to you and ask “what should I be doing”?

What you’ll learn if you give a listen:

What it means for Sydni to be a 4th generation Entrepreneur
How to work with your husband as a business partner
Sydni’s reading Built to Sell and found the lessons in it are what you should be doing right now

California American Water Supplier Diversity Event
2020-07-14 10:00 - 11:00 | Virtual
INTRODUCING A FIRST-CLASS PROGRAM FOCUSED ON DIVERSITY & INCLUSION IN THE CORPORATE SUPPLY CHAIN

California American Water’s Supplier Diversity Program is hosting a three day event focused on providing key education on effectively integrating diversity & inclusion in your corporate supply chain through education and connecting qualified diverse suppliers to key decision makers. Participation from representatives all over the country, including key decision makers from California American Water, their parent company, American Water and Prime Suppliers to both will be in attendance.

Boost With Facebook: Journeys in Supplier Diversity
2020-07-20 08:00 - 17:00 | Virtual
Journeys in Supplier Diversity hosted by LaMecia Butler with Ricardo Roberts and Sydni Craig-Hart
This session helps business owners learn how to do business as a diverse supplier. Viewers will learn about Facebook’s supplier diversity efforts and hear from two entrepreneurs who will share their experiences providing goods and services to Facebook.

Rebound 2020 B2SMBI Leaders Forum - Bridging the Divide—What Enterprises Don’t Get About Diverse-Owned Small Businesses
2020-07-21 08:00 - 17:00 | Virtual

Rebound 2020 B2SMBI Leaders Forum - How to WIN at Multicultural Marketing: What You’re Missing, What’s Working Now and How to Get Started Today
2020-07-22 12:30 - 13:30
The $500 Billion Business-to-Small-Business marketplace is
comprised of 28 Million SMB Buyers and thousands of Sellers, representing both enormous opportunity
and near-overwhelming challenges.
We recognize that most B2SMB brands struggle in the highly fragmented, highly complex and highly disrupted B2SMB marketplace. From high costs-per-acquisition to to high churn rates, selling to Small Business has for many become a losing proposition.
We believe that this “broken marketplace” serves neither those who sell nor those who buy. In short, Small Business need what B2SMB brands offer in order to succeed, and Small Business success is vital to us all.

Lead Your Movement - Diversity in Silicon Valley
2020-07-28 10:00 - 11:00

California American Water - A Seat at the Table - Conversations with Water Utility Executives
2020-08-18 08:00 - 17:00 | Virtual

How You Can Make A Difference: Marketing Procurement As An Advocate For Diversity
2020-08-24 13:30 - 14:00 | Virtual
Panel: How You Can Make A Difference: Marketing Procurement As An Advocate For Diversity
Sydni Craig-Hart, Chief Executive Officer, Smart Simple Marketing
Simona Rabsatt Butler, Senior Director, Global Sourcing – Marketing, Creative, and Production, Visa
Catherine Haiston, Senior Direcctor, Strategic Sourcing, Gap
Martin O’Neill, Head of Strategic Sourcing-Marketing, Twitter
Manuel Guevara, Director – Media & Content Procurement, GSK
Learn more

WRMSDC Pitch Contest- Make a Digital Pivot and Succeed In Today's Environment
2020-08-27 10:00 - 12:00 | Virtual
10 Diverse Suppliers will pitch live in front of a virtual audience. Come cheer them on and vote for the winners! This event will also feature two micro trainings for diverse suppliers: “Make Your Digital Pivot” and “Virtual Selling: Get Customers to Swipe Right on You.”
★ Who can Attend: everyone!
★ Who will Pitch: 10 pre-chosen diverse suppliers
★ Winners will win cash prizes and scholarships

Inbound 2020
2020-09-22 08:00 - 2020-09-23 17:00 | Virtual
Know Your Multicultural Audiences—Use Customer-Centric Content To Deepen Loyalty and Expand Market Share

Meet Her In The Marketplace - Proven Virtual Sales Strategies That Win New Business
2020-09-29 12:00 - 13:30
Led by multi-award-winning marketing expert Sydni Craig-Hart, CEO and Co-Founder of Smart Simple Marketing, this roundtable discussion will help you adapt your marketing strategy to make a meaningful virtual impact and set yourself apart from the competition during an ongoing crisis where agility and communication are key factors for success.

Content Marketing World Conference and Expo
2020-10-13 08:00 - 2020-10-16 17:00 | Huntington Convention Center of Cleveland, Cleveland, OH
Join us for the one event where you can learn from the best in the content marketing community and spend four days with our #CMWorld community.
Return back to your company with materials and knowledge you need to take a content marketing strategy back to your team and to implement a content marketing plan that will grow your business and inspire your audience.

Content Marketing World 2020
2020-10-13 08:00 - 2020-10-16 17:00 | Virtual
Content Marketing World Conference and Expo 2020
Join us for the one event where you can learn from the best in the content marketing community and spend four days with our #CMWorld community.
Our speakers will arm you with materials and knowledge you need to take a content marketing strategy back to your team and to implement a content marketing plan that will grow your business and inspire your audience.
Big news! Content Marketing World is going 100% virtual.
We’re looking forward to bringing you a digital event like you’ve never seen! The dates will remain the same: October 13-16, 2020. Having spent the past year preparing for the event with our speakers, exhibitors and event partners, we’re genuinely disappointed not to be able to host you in person, but the experience and safety of our community and everyone involved in the event continues to be our top priority. We’re looking through our orange-colored glasses at the great opportunities this virtual environment will provide to our amazing community. We’re hard at work on our end creating the epic CMI experience we’ve given our community for the past 10 years, and this year will be no different. From the best speakers covering every aspect of content marketing, to opportunities to network with our technology sponsors and event partners who may be the perfect solution for your needs in 2020 and beyond, we think you’ll love what we’re putting together.

MarketingProfs B2B Forum
2020-11-04 08:00 - 2020-11-05 17:00 | Virtual

Biz Women Mentoring Monday 2021
2021-02-22 10:00 - 11:00 | Virtual
Make the one connection that could change everything

Join the San Francisco Business Times for its first ever VIRTUAL Bizwomen Mentoring Monday. This program is hosted simultaneously across 40 of our American City Business Journal sister markets nationwide.
During this virtual event, attendees will have the opportunity to network with the Bay Area’s top women business leaders from various industries in quick coaching sessions designed to provide insight, guidance and inspiration.

Empower Hour: Winning New Business - What's Working Now
2021-07-21 10:00 - 11:00 | Virtual
As we continue navigating the new reality dealt to us by COVID-19, many business owners and entrepreneurs are still struggling to figure out how to adapt their marketing and sales to meet the needs of their target audience and meet their goals.
Listen in as we interview multi-award-winning marketing expert Sydni Craig-Hart, CEO of Smart Simple Marketing, on how you can tailor your marketing strategy to make meaningful connections and set yourself apart from the competition during these uncertain times in which agility and communication are key factors for success.
Please click on the URL to register and submit any questions for the session.

Empower Hour: Winning New Business - What's Working Now
2021-07-21 10:00 - 11:00 | Virtual
As we continue navigating the changing business landscape, many business owners and entrepreneurs are still struggling to figure out how to adapt their marketing and sales to meet the needs of their target audience and meet their goals.
Listen in as we interview multi-award-winning marketing expert Sydni Craig-Hart, CEO of Smart Simple Marketing, on how you can tailor your marketing strategy to make meaningful connections and set yourself apart from the competition during these uncertain times in which agility and communication are key factors for success.

Inclusion in Marketing: Boosting Your Bottom Line While Doing Good
2021-08-24 11:00 - 12:15 | Virtual
Diversity and inclusion are no longer nice-to-haves, they’re must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.
As marketers, we have a responsibility not just to advocate but to take immediate action for ALL of our customers by creating content that educates, inspires, and builds inclusion into the community. But many of us are still unsure how to do so and are actively seeking advice and guidance on these topics.
We have engaged Smart Simple Marketing, a leading minority-owned, woman-owned, expert firm, to help lead this discussion. Join us for a bold conversation on how marketers can leverage the power of product inclusion, multicultural marketing, and supplier diversity to not only deepen engagement with your target audiences but to grow your brands and businesses as well. The panelists will offer a variety of perspectives and lessons on how your organizations can be more inclusive and will be available to answer your questions during the live Q&A portion.
You’ll learn:

How increasing supplier diversity can have a direct positive impact on your business growth
To identify gaps in awareness, willingness, and capabilities as they pertain to diversity
How to make the most of the untapped potential at the intersection of product strategy and multicultural marketing
To ensure your brand is doing all it can to facilitate and empower equitable outcomes among customers, employees, and stakeholders
How to avoid committing “professional malpractice”

Bottom line: You’ll walk away with insightful, actionable strategies you and your brand can implement within the next 90 days.

A Conversation with Black-owned Businesses
2022-05-10 08:00 - 17:00
This discussion is focused on Black-owned businesses—the challenges they face, successes they have experienced, and the opportunities that exist for collaboration to enable equity, access, and growth.

Panelists:

Sydni Craig-Hart, CEO at Smart Simple Marketing
Selena Cuffe, Co-founder, Heritage Link Brands, President, SodexoMAGIC
Randall Davis, Founder and Co-Managing Partner, DavisKelly CPAs
Eric Kelly, Chairman & CEO at Overland Tandberg, Inc.
Camille Stearns Miller, Senior Partner at Stewart Law Group PLLC

Content Marketing World 2022
2022-09-13 08:00 - 2022-09-16 17:00 | Huntington Convention Center of Cleveland, Cleveland, OH
You’ll be part of the one event where attendees learn from the best in the content marketing industry and also have an opportunity to spend four days with the CMWorld community. Are you ready to grow your business and inspire your audience? Join us at CMWorld and gain materials and knowledge you need to take a content marketing strategy back to your team.
