Smart Simple Marketing

Empower Hour: Winning New Business - What's Working Now
2021-07-21 10:00 - 11:00 (America/Los_Angeles) | Virtual
As we continue navigating the new reality dealt to us by COVID-19, many business owners and entrepreneurs are still struggling to figure out how to adapt their marketing and sales to meet the needs of their target audience and meet their goals.
Listen in as we interview multi-award-winning marketing expert Sydni Craig-Hart, CEO of Smart Simple Marketing, on how you can tailor your marketing strategy to make meaningful connections and set yourself apart from the competition during these uncertain times in which agility and communication are key factors for success.
Please click on the URL to register and submit any questions for the session.

Empower Hour: Winning New Business - What's Working Now
2021-07-21 10:00 - 11:00 | Virtual
As we continue navigating the changing business landscape, many business owners and entrepreneurs are still struggling to figure out how to adapt their marketing and sales to meet the needs of their target audience and meet their goals.
Listen in as we interview multi-award-winning marketing expert Sydni Craig-Hart, CEO of Smart Simple Marketing, on how you can tailor your marketing strategy to make meaningful connections and set yourself apart from the competition during these uncertain times in which agility and communication are key factors for success.

Inclusion in Marketing: Boosting Your Bottom Line While Doing Good
2021-08-24 11:00 - 12:15 | Virtual
Diversity and inclusion are no longer nice-to-haves, they’re must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.
As marketers, we have a responsibility not just to advocate but to take immediate action for ALL of our customers by creating content that educates, inspires, and builds inclusion into the community. But many of us are still unsure how to do so and are actively seeking advice and guidance on these topics.
We have engaged Smart Simple Marketing, a leading minority-owned, woman-owned, expert firm, to help lead this discussion. Join us for a bold conversation on how marketers can leverage the power of product inclusion, multicultural marketing, and supplier diversity to not only deepen engagement with your target audiences but to grow your brands and businesses as well. The panelists will offer a variety of perspectives and lessons on how your organizations can be more inclusive and will be available to answer your questions during the live Q&A portion.
You’ll learn:

How increasing supplier diversity can have a direct positive impact on your business growth
To identify gaps in awareness, willingness, and capabilities as they pertain to diversity
How to make the most of the untapped potential at the intersection of product strategy and multicultural marketing
To ensure your brand is doing all it can to facilitate and empower equitable outcomes among customers, employees, and stakeholders
How to avoid committing “professional malpractice”

Bottom line: You’ll walk away with insightful, actionable strategies you and your brand can implement within the next 90 days.

A Conversation with Black-owned Businesses
2022-05-10 08:00 - 17:00 | OH
This discussion is focused on Black-owned businesses—the challenges they face, successes they have experienced, and the opportunities that exist for collaboration to enable equity, access, and growth.

Panelists:

Sydni Craig-Hart, CEO at Smart Simple Marketing
Selena Cuffe, Co-founder, Heritage Link Brands, President, SodexoMAGIC
Randall Davis, Founder and Co-Managing Partner, DavisKelly CPAs
Eric Kelly, Chairman & CEO at Overland Tandberg, Inc.
Camille Stearns Miller, Senior Partner at Stewart Law Group PLLC

Content Marketing World 2022
2022-09-13 08:00 - 2022-09-16 17:00 | Huntington Convention Center of Cleveland, Cleveland, OH
You’ll be part of the one event where attendees learn from the best in the content marketing industry and also have an opportunity to spend four days with the CMWorld community. Are you ready to grow your business and inspire your audience? Join us at CMWorld and gain materials and knowledge you need to take a content marketing strategy back to your team.

Inclusion – Not Performance – to Help Your Business Grow
2022-09-15 14:20 - 14:50 | Huntington Convention Center of Cleveland, Cleveland, OH
It’s the topic that everyone is talking about. It’s the question senior executives are asking. It’s the marketing challenge (and opportunity) that’s not going away.
“How can we address inclusion and customer-centricity in a purposeful way, without being performative – while continuing to grow our business?”
Join Sydni Craig-Hart, CEO of the multi-award-winning communications consultancy, Smart
Simple Marketing as she shares practical insights on “what’s working now” and how you can
stand up as an advocate for inclusivity, deepen engagement and increase loyalty with diverse audiences in today’s marketplace.

A five-part proprietary framework – based on more than 16 years of research and analysis – for taking meaningful actions that create sustainable impact
The costly misperceptions that (left unchecked) keep you stuck and missing out on growth opportunities
The critical next steps you can take in the next 30 days to see tangible results

2022 Prime Procurement Performance - Virtual Conference & Vendor Showcase
2022-10-11 10:00 - 17:00 | OH
Join us at the Tier 2 Theater for a one-day virtual performance produced and directed by Atlanta’s top global corporations. Diverse suppliers have the opportunity to sit in the audience and watch a performance focused on real opportunities. Partnering corporations will be in the background orchestrating while Tier 1 suppliers take the stage.

Inclusive Marketing Strategy Techniques You Can’t Afford to Ignore
2022-10-14 13:45 - 14:30 | OH
Everyone is talking about diversity and inclusion – especially regarding marketing. But most brands have a long, long way to go before they’re where they need to be.
This session will explore the gaps that need to be closed, the tough conversations that need to be had, and the investments and decisions that need to be made now. Inclusivity is not an inherent skill, but can be taught, honed, and practiced. An Inclusive Strategy can only help grow your business.
Join us to learn how to make changes now that will have an immediate impact on the bottom line, corporate culture, and growth potential.
You’ll learn:

Strategies to be more inclusive and demonstrate diversity authentically
A simple framework to ensure you are creating an inclusive, customer-centric strategy
The unintentional things you’re doing that are NOT inclusive that you can correct now

Winning New Business in the Healthcare Industry-What's Working Now
2022-12-20 11:00 - 14:00 | Atlanta, Ga
In this interactive workshop, we will be covering:

The insights needed to leverage key marketing tactics in the new marketplace
Sydni’s five-part framework for a successful and resilient long-term business development strategy
Practical action steps to help you quickly enhance your marketing and sales efforts
A briefing on current trends in the healthcare industry and how to do business with Seattle Children’s Hospital
Live Q & A
