LinkedIn - LinkedIn for Small Business 101
2020-06-18 09:00 - 10:00 (America/Los_Angeles) | Virtual

Constant Contact - Adapting Your Business During COVID-19
2020-06-18 11:00 - 12:00 | Virtual
Small business owners are some of the most resilient people we know, however, the pandemic has left many wondering what’s next and what’s the best course of action for their own business.
In this recorded panel discussion, you’ll hear how fitness, real estate, and consulting businesses are adapting during the COVID-19 pandemic. You’ll hear from three Constant Contact customers as they share:

How COVID-19 has impacted their business
The changes they’ve had to make to in response to the situation
And how they’ve been communicating these changes with prospects and customers

WBEC Pacific - Ideation: Staying Visible, Connected and Profitable Using LinkedIn
2020-06-25 14:00 - 15:00 | Virtual
Welcome to the Pacific Regional Conference on behalf of our organization and community of women’s business enterprises, corporate and government members, supporters, and friends.
The conference presents an opportunity to connect with business, industry, and government organization representatives in our region. May this event serve as a platform for sharing ideas, opportunities and resources, and be as memorable to you as it will be for us.

Duct Tape Marketing Podcast - Is Entrepreneurship in Your DNA?
2020-06-30 08:00 - 17:00
Questions I ask Sydni Craig-Hart:

What do you enjoy most about what you do?
What are some of the biggest challenges your clients are struggling with right now from a marketing standpoint?
What are you telling people when they come to you and ask “what should I be doing”?

What you’ll learn if you give a listen:

What it means for Sydni to be a 4th generation Entrepreneur
How to work with your husband as a business partner
Sydni’s reading Built to Sell and found the lessons in it are what you should be doing right now

California American Water Supplier Diversity Event
2020-07-14 10:00 - 11:00 | Virtual
INTRODUCING A FIRST-CLASS PROGRAM FOCUSED ON DIVERSITY & INCLUSION IN THE CORPORATE SUPPLY CHAIN

California American Water’s Supplier Diversity Program is hosting a three day event focused on providing key education on effectively integrating diversity & inclusion in your corporate supply chain through education and connecting qualified diverse suppliers to key decision makers. Participation from representatives all over the country, including key decision makers from California American Water, their parent company, American Water and Prime Suppliers to both will be in attendance.

Boost With Facebook: Journeys in Supplier Diversity
2020-07-20 08:00 - 17:00 | Virtual
Journeys in Supplier Diversity hosted by LaMecia Butler with Ricardo Roberts and Sydni Craig-Hart
This session helps business owners learn how to do business as a diverse supplier. Viewers will learn about Facebook’s supplier diversity efforts and hear from two entrepreneurs who will share their experiences providing goods and services to Facebook.

Rebound 2020 B2SMBI Leaders Forum - Bridging the Divide—What Enterprises Don’t Get About Diverse-Owned Small Businesses
2020-07-21 08:00 - 17:00 | Virtual

Rebound 2020 B2SMBI Leaders Forum - How to WIN at Multicultural Marketing: What You’re Missing, What’s Working Now and How to Get Started Today
2020-07-22 12:30 - 13:30
The $500 Billion Business-to-Small-Business marketplace is
comprised of 28 Million SMB Buyers and thousands of Sellers, representing both enormous opportunity
and near-overwhelming challenges.
We recognize that most B2SMB brands struggle in the highly fragmented, highly complex and highly disrupted B2SMB marketplace. From high costs-per-acquisition to to high churn rates, selling to Small Business has for many become a losing proposition.
We believe that this “broken marketplace” serves neither those who sell nor those who buy. In short, Small Business need what B2SMB brands offer in order to succeed, and Small Business success is vital to us all.

Lead Your Movement - Diversity in Silicon Valley
2020-07-28 10:00 - 11:00

Strategic Communications Planning for Small, Diverse-Owned Businesses
2020-08-05 10:00 - 11:00 | Virtual
Learn strategic ways to communicate with your network and target audience
Choose the right communication channels for your business
Develop the best cadence for how to stay in touch with your contacts

The Art of Engaging Storytelling and Developing Compelling Content
2020-08-12 10:00 - 11:00 | Virtual
Create content that tells your customer’s story and showcases your value to them
Inventory the content do you have and develop the pieces your prospects need
Learn to repurpose the content you already have

California American Water - A Seat at the Table - Conversations with Water Utility Executives
2020-08-18 08:00 - 17:00 | Virtual

Digital Marketing Channel Strategy – What’s Working Now
2020-08-19 10:00 - 11:00 | Virtual
Leverage digital marketing to execute your communication strategy
Gain a high-level overview of relevant social media channels, features, and use-cases

How You Can Make A Difference: Marketing Procurement As An Advocate For Diversity
2020-08-24 13:30 - 14:00 | Virtual
Panel: How You Can Make A Difference: Marketing Procurement As An Advocate For Diversity
Sydni Craig-Hart, Chief Executive Officer, Smart Simple Marketing
Simona Rabsatt Butler, Senior Director, Global Sourcing – Marketing, Creative, and Production, Visa
Catherine Haiston, Senior Direcctor, Strategic Sourcing, Gap
Martin O’Neill, Head of Strategic Sourcing-Marketing, Twitter
Manuel Guevara, Director – Media & Content Procurement, GSK
Learn more

WRMSDC Pitch Contest- Make a Digital Pivot and Succeed In Today's Environment
2020-08-27 10:00 - 12:00 | Virtual
10 Diverse Suppliers will pitch live in front of a virtual audience. Come cheer them on and vote for the winners! This event will also feature two micro trainings for diverse suppliers: “Make Your Digital Pivot” and “Virtual Selling: Get Customers to Swipe Right on You.”
★ Who can Attend: everyone!
★ Who will Pitch: 10 pre-chosen diverse suppliers
★ Winners will win cash prizes and scholarships

Inbound 2020
2020-09-22 08:00 - 2020-09-23 17:00 | Virtual
Know Your Multicultural Audiences—Use Customer-Centric Content To Deepen Loyalty and Expand Market Share

Meet Her In The Marketplace - Proven Virtual Sales Strategies That Win New Business
2020-09-29 12:00 - 13:30
Led by multi-award-winning marketing expert Sydni Craig-Hart, CEO and Co-Founder of Smart Simple Marketing, this roundtable discussion will help you adapt your marketing strategy to make a meaningful virtual impact and set yourself apart from the competition during an ongoing crisis where agility and communication are key factors for success.

Content Marketing World Conference and Expo
2020-10-13 08:00 - 2020-10-16 17:00 | Huntington Convention Center of Cleveland, Cleveland, OH
Join us for the one event where you can learn from the best in the content marketing community and spend four days with our #CMWorld community.
Return back to your company with materials and knowledge you need to take a content marketing strategy back to your team and to implement a content marketing plan that will grow your business and inspire your audience.

Content Marketing World 2020
2020-10-13 08:00 - 2020-10-16 17:00 | Virtual
Content Marketing World Conference and Expo 2020
Join us for the one event where you can learn from the best in the content marketing community and spend four days with our #CMWorld community.
Our speakers will arm you with materials and knowledge you need to take a content marketing strategy back to your team and to implement a content marketing plan that will grow your business and inspire your audience.
Big news! Content Marketing World is going 100% virtual.
We’re looking forward to bringing you a digital event like you’ve never seen! The dates will remain the same: October 13-16, 2020. Having spent the past year preparing for the event with our speakers, exhibitors and event partners, we’re genuinely disappointed not to be able to host you in person, but the experience and safety of our community and everyone involved in the event continues to be our top priority. We’re looking through our orange-colored glasses at the great opportunities this virtual environment will provide to our amazing community. We’re hard at work on our end creating the epic CMI experience we’ve given our community for the past 10 years, and this year will be no different. From the best speakers covering every aspect of content marketing, to opportunities to network with our technology sponsors and event partners who may be the perfect solution for your needs in 2020 and beyond, we think you’ll love what we’re putting together.

MarketingProfs B2B Forum
2020-11-04 08:00 - 2020-11-05 17:00 | Virtual

Biz Women Mentoring Monday 2021
2021-02-22 10:00 - 11:00 | Virtual
Make the one connection that could change everything

Join the San Francisco Business Times for its first ever VIRTUAL Bizwomen Mentoring Monday. This program is hosted simultaneously across 40 of our American City Business Journal sister markets nationwide.
During this virtual event, attendees will have the opportunity to network with the Bay Area’s top women business leaders from various industries in quick coaching sessions designed to provide insight, guidance and inspiration.

Empower Hour: Winning New Business - What's Working Now
2021-07-21 10:00 - 11:00 | Virtual
As we continue navigating the new reality dealt to us by COVID-19, many business owners and entrepreneurs are still struggling to figure out how to adapt their marketing and sales to meet the needs of their target audience and meet their goals.
Listen in as we interview multi-award-winning marketing expert Sydni Craig-Hart, CEO of Smart Simple Marketing, on how you can tailor your marketing strategy to make meaningful connections and set yourself apart from the competition during these uncertain times in which agility and communication are key factors for success.
Please click on the URL to register and submit any questions for the session.

Empower Hour: Winning New Business - What's Working Now
2021-07-21 10:00 - 11:00 | Virtual
As we continue navigating the changing business landscape, many business owners and entrepreneurs are still struggling to figure out how to adapt their marketing and sales to meet the needs of their target audience and meet their goals.
Listen in as we interview multi-award-winning marketing expert Sydni Craig-Hart, CEO of Smart Simple Marketing, on how you can tailor your marketing strategy to make meaningful connections and set yourself apart from the competition during these uncertain times in which agility and communication are key factors for success.

Inclusion in Marketing: Boosting Your Bottom Line While Doing Good
2021-08-24 11:00 - 12:15 | Virtual
Diversity and inclusion are no longer nice-to-haves, they’re must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.
As marketers, we have a responsibility not just to advocate but to take immediate action for ALL of our customers by creating content that educates, inspires, and builds inclusion into the community. But many of us are still unsure how to do so and are actively seeking advice and guidance on these topics.
We have engaged Smart Simple Marketing, a leading minority-owned, woman-owned, expert firm, to help lead this discussion. Join us for a bold conversation on how marketers can leverage the power of product inclusion, multicultural marketing, and supplier diversity to not only deepen engagement with your target audiences but to grow your brands and businesses as well. The panelists will offer a variety of perspectives and lessons on how your organizations can be more inclusive and will be available to answer your questions during the live Q&A portion.
You’ll learn:

How increasing supplier diversity can have a direct positive impact on your business growth
To identify gaps in awareness, willingness, and capabilities as they pertain to diversity
How to make the most of the untapped potential at the intersection of product strategy and multicultural marketing
To ensure your brand is doing all it can to facilitate and empower equitable outcomes among customers, employees, and stakeholders
How to avoid committing “professional malpractice”

Bottom line: You’ll walk away with insightful, actionable strategies you and your brand can implement within the next 90 days.

A Conversation with Black-owned Businesses
2022-05-10 08:00 - 17:00
This discussion is focused on Black-owned businesses—the challenges they face, successes they have experienced, and the opportunities that exist for collaboration to enable equity, access, and growth.

Panelists:

Sydni Craig-Hart, CEO at Smart Simple Marketing
Selena Cuffe, Co-founder, Heritage Link Brands, President, SodexoMAGIC
Randall Davis, Founder and Co-Managing Partner, DavisKelly CPAs
Eric Kelly, Chairman & CEO at Overland Tandberg, Inc.
Camille Stearns Miller, Senior Partner at Stewart Law Group PLLC

Content Marketing World 2022
2022-09-13 08:00 - 2022-09-16 17:00 | Huntington Convention Center of Cleveland, Cleveland, OH
You’ll be part of the one event where attendees learn from the best in the content marketing industry and also have an opportunity to spend four days with the CMWorld community. Are you ready to grow your business and inspire your audience? Join us at CMWorld and gain materials and knowledge you need to take a content marketing strategy back to your team.

Inclusion – Not Performance – to Help Your Business Grow
2022-09-15 14:20 - 14:50 | Huntington Convention Center of Cleveland, Cleveland, OH
It’s the topic that everyone is talking about. It’s the question senior executives are asking. It’s the marketing challenge (and opportunity) that’s not going away.
“How can we address inclusion and customer-centricity in a purposeful way, without being performative – while continuing to grow our business?”
Join Sydni Craig-Hart, CEO of the multi-award-winning communications consultancy, Smart
Simple Marketing as she shares practical insights on “what’s working now” and how you can
stand up as an advocate for inclusivity, deepen engagement and increase loyalty with diverse audiences in today’s marketplace.

A five-part proprietary framework – based on more than 16 years of research and analysis – for taking meaningful actions that create sustainable impact
The costly misperceptions that (left unchecked) keep you stuck and missing out on growth opportunities
The critical next steps you can take in the next 30 days to see tangible results

2022 Prime Procurement Performance - Virtual Conference & Vendor Showcase
2022-10-11 10:00 - 17:00
Join us at the Tier 2 Theater for a one-day virtual performance produced and directed by Atlanta’s top global corporations. Diverse suppliers have the opportunity to sit in the audience and watch a performance focused on real opportunities. Partnering corporations will be in the background orchestrating while Tier 1 suppliers take the stage.

Inclusive Marketing Strategy Techniques You Can’t Afford to Ignore
2022-10-14 13:45 - 14:30
Everyone is talking about diversity and inclusion – especially regarding marketing. But most brands have a long, long way to go before they’re where they need to be.
This session will explore the gaps that need to be closed, the tough conversations that need to be had, and the investments and decisions that need to be made now. Inclusivity is not an inherent skill, but can be taught, honed, and practiced. An Inclusive Strategy can only help grow your business.
Join us to learn how to make changes now that will have an immediate impact on the bottom line, corporate culture, and growth potential.
You’ll learn:

Strategies to be more inclusive and demonstrate diversity authentically
A simple framework to ensure you are creating an inclusive, customer-centric strategy
The unintentional things you’re doing that are NOT inclusive that you can correct now

Winning New Business in the Healthcare Industry-What's Working Now
2022-12-20 11:00 - 14:00 | Atlanta, Ga
In this interactive workshop, we will be covering:

The insights needed to leverage key marketing tactics in the new marketplace
Sydni’s five-part framework for a successful and resilient long-term business development strategy
Practical action steps to help you quickly enhance your marketing and sales efforts
A briefing on current trends in the healthcare industry and how to do business with Seattle Children’s Hospital
Live Q & A
