Smart Simple Marketing

Selling to Small Businesses – How to Create Content that Generates More High-Quality Leads, Increases Profits, and Meets Your Sales Goals
2017-09-07 12:05 (America/Los_Angeles)
To be successful in marketing and selling to small businesses, even if you’ve never had a business yourself, you need to understand how small business owners think, how they make purchasing decisions, and how their business operations differ from those of larger companies. You can do that most effectively by speaking with real people (not the made-up personas developed in your conference room) and using those conversations to create content that helps individual business owners to be successful.
Attendees will learn:
* How email marketing company, Constant Contact, focused on one customer to create content that attracted over 50,000 small business customers and prospects to the company
* How to speak the language of small business owners and appeal to them on an individual level (even if you’re speaking to thousands)
* How to position your products and services to solve specific pain points How to create a team of ambassadors to sell your products and services for you
* The top 3 content marketing formats that are most effective for selling to small business owners
LOCATION: Content Marketing World

Content Marketing World
2017-09-04 - 2017-09-07
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.
You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience.
Save $100 on registration with code “SYDNI100”!

Supplier Diversity In Tech - Quarterly Cocktail Reception
2017-08-29 17:30 - 19:30
BY INVITATION ONLY
Are you a minority-owned and/or women-owned business interested in selling your products or services to tech companies and/or the federal government?
If so, this is an event you don’t want to miss.
Join us on Tuesday, August 29th for our Quarterly Cocktail Reception exclusively for MWBEs seeking to generate new leads and close more business in the tech industry.
The invitation-only event is hosted by Wil Hart and Sydni Craig-Hart, Co-Founders of Smart Simple Marketing and winner of the WRMSDC 2015 Diverse Supplier of the Year Award (Class 1).
This dynamic duo will be putting their combined decades of experience to good use, providing exclusive insight, and facilitating valuable network connections that will help MWBEs globalize and grow their businesses.
This is an opportunity to meet prospective referral partners, gain insights on the latest trends and receive expert advice on how to generate more revenue in your business.
Don’t miss your chance to get the inside scoop on how to tap into profitable supplier diversity opportunities for your business.

WRMSDC Secrets & Strategies Series: Prospecting For Opportunities
2017-05-30 13:00 - 14:30
This is part 2 of a 3 part series designed to help small, diverse business owners:

Learn how to create an Opportunities Schedule
Learn where to find the right opportunities for your business
Build a strategy and learn what you can do right now to build your business
Learn directly from industry professionals guest speakers

Sydni Craig-Hart will be presenting on how to create the exact opportunities you’re looking for to grow your business.

WIA Supplier Diversity Summit
2017-05-24 08:00 - 17:00
The Supplier Diversity Summit is a dedicated day-long event developed to connect a more diverse group of businesses to major wireless companies and to facilitate productive discussions focused on the role diversity plays in the wireless infrastructure industry.
Sydni Craig-Hart will lead a hands-on workshop for diverse suppliers on how to turn conversations into partnerships, client engagements and lucrative contracts.

CEB Marketing to Small Business Summit
2017-05-09 - 2017-05-10 | Virtual
The 2017 Marketing to Small Business Summit will focus on the way small business owners interact with enterprise suppliers in the digital realm.
Sydni Craig-Hart will host an executive roundtable during the event and participate in a panel discussion highlighting insights marketing teams need to know when targeting small businesses.
