Smart Simple Marketing

Inclusion – Not Performance – to Help Your Business Grow
2022-09-15 14:20 - 14:50 (America/Los_Angeles) | Huntington Convention Center of Cleveland, Cleveland, OH
It’s the topic that everyone is talking about. It’s the question senior executives are asking. It’s the marketing challenge (and opportunity) that’s not going away.
“How can we address inclusion and customer-centricity in a purposeful way, without being performative – while continuing to grow our business?”
Join Sydni Craig-Hart, CEO of the multi-award-winning communications consultancy, Smart
Simple Marketing as she shares practical insights on “what’s working now” and how you can
stand up as an advocate for inclusivity, deepen engagement and increase loyalty with diverse audiences in today’s marketplace.

A five-part proprietary framework – based on more than 16 years of research and analysis – for taking meaningful actions that create sustainable impact
The costly misperceptions that (left unchecked) keep you stuck and missing out on growth opportunities
The critical next steps you can take in the next 30 days to see tangible results

2022 Prime Procurement Performance - Virtual Conference & Vendor Showcase
2022-10-11 10:00 - 17:00 | OH
Join us at the Tier 2 Theater for a one-day virtual performance produced and directed by Atlanta’s top global corporations. Diverse suppliers have the opportunity to sit in the audience and watch a performance focused on real opportunities. Partnering corporations will be in the background orchestrating while Tier 1 suppliers take the stage.

Inclusive Marketing Strategy Techniques You Can’t Afford to Ignore
2022-10-14 13:45 - 14:30 | OH
Everyone is talking about diversity and inclusion – especially regarding marketing. But most brands have a long, long way to go before they’re where they need to be.
This session will explore the gaps that need to be closed, the tough conversations that need to be had, and the investments and decisions that need to be made now. Inclusivity is not an inherent skill, but can be taught, honed, and practiced. An Inclusive Strategy can only help grow your business.
Join us to learn how to make changes now that will have an immediate impact on the bottom line, corporate culture, and growth potential.
You’ll learn:

Strategies to be more inclusive and demonstrate diversity authentically
A simple framework to ensure you are creating an inclusive, customer-centric strategy
The unintentional things you’re doing that are NOT inclusive that you can correct now

Winning New Business in the Healthcare Industry-What's Working Now
2022-12-20 11:00 - 14:00 | Atlanta, Ga
In this interactive workshop, we will be covering:

The insights needed to leverage key marketing tactics in the new marketplace
Sydni’s five-part framework for a successful and resilient long-term business development strategy
Practical action steps to help you quickly enhance your marketing and sales efforts
A briefing on current trends in the healthcare industry and how to do business with Seattle Children’s Hospital
Live Q & A
