LIVE Interactive Master Class

Winning New Business in the Healthcare Industry

What's Working Now

Sydni Craig-Hart

CEO and Co-Founder
Smart Simple Marketing

Kate Kleyman

Vendor Diversity Program Manager


Lily Keefe

Manager, Supplier Diversity
Seattle Children's Hospital

December 20, 2022 // 11:00 am Pacific

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As we continue to navigate the new reality dealt to us by COVID-19, many diverse-owned small business owners struggle to understand how to adapt their marketing and sales strategy to meet the needs of their target audience in the healthcare industry and exceed their goals.

Seattle Children's Hospital is excited to partner with Smart Simple Marketing for a special interactive workshop to teach you how, as a diverse business owner, you can scale your business by supporting healthcare organizations, including Seattle Children's Hospital.

Led by multi-award-winning marketing expert Sydni Craig-Hart, CEO of Smart Simple Marketing, this workshop will help you adapt your business development strategy to set yourself apart from the competition during a time when agility and communication are key factors for success.

We'll be joined by Kate Kleyman, Vendor Diversity Program Manager of McKinstry, a Prime supplier to Seattle Children's Hospital, as she shares insights on how to succeed as a Tier 2 supplier.

Registration Closes In:


In this interactive workshop, we will be covering:

  • The insights needed to leverage key marketing tactics in the new marketplace
  • Sydni's five-part framework for a successful and resilient long-term business development strategy
  • Practical action steps to help you quickly enhance your marketing and sales efforts
  • A briefing on current trends in the healthcare industry and how to do business with Seattle Children's Hospital
  • Live Q & A

Sponsored by

"Healthcare providers and health systems are increasingly focused on working with suppliers that align with their values and reflect the diverse communities they serve. Healthcare is also a complicated, highly regulated industry where past performance is often considered as one way to mitigate risk. There are also ways to break through and stand out. Join us to learn more about how to get work in healthcare and, specifically, how to sell your services to organizations like Seattle Children's."

~Lily Keeffe

Lily Keeffe

Manager, Supplier Diversity

Strategic Sourcing Department

Seattle Children's Hospital

Don't miss this exclusive training