We have been publishing email newsletters for 7 years and blogging for 5 years. As such, we have seen how dramatically these marketing strategies can benefit your business.
Notice these interesting statistics:
- 54% of organizations generate 20% or more of overall revenue through email marketing. – Direct Marketing Association
- 91% of Internet users between the ages of 18 and 64 send or read email – Hubspot
- Email ROI is the highest when compared to other internet marketing mediums – DMA “National Client Email Report”
- 68% of marketers agree e-newsletters are the top email messages which helps to achieve their business goals, up from 45% in 2011. – DMA “National Client Email Report”
Sending a consistent, content-rich email newsletter and/or regularly posting on a business blog will allow you:
- Effectively promote your services to your target market
- Build your list of ideal prospective clients
- Position your firm as the premier source of outsourced HR services for the DC-Metropolitan area
- Stay in touch regularly with clients and prospects
- Create wide exposure and visibility for your firm’s offerings
- Capture visitors to your website and begin a relationship with them
- Help your clients and prospects with pressing issues that are affecting their bottom line
- Create a valuable library of information and resources for your website
Based on your needs and what you would like to accomplish with your newsletter, we are pleased to invite you to enroll in our “More Clients, More Visibility, More Profits” Email Marketing Program!
Your package includes:
INITIAL SETUP
To ensure your email marketing program is launched quickly and effectively we will:
- Consult with you to define your goals for publishing your email newsletter
- Define your ideal reader
- Define your newsletter composition
- Develop a title for your email newsletter
- Design subscription forms and registration confirmation email(s) to attract new subscribers
- Compose copy for a newsletter subscription page for your website
- Register your publication with the US Government
- Outline your 6-month editorial calendar
- Transfer your existing list of subscribers to our email management system (we can also use your system if you prefer)
- Build a customized HTML newsletter template for your email communications
- Create an archive to host all of your sent email campaigns
- Setup tracking of your campaign related sales and conversions in Google Analytics
Your custom designed email newsletter template will:
- Match the look and feel of your existing brand
- Be custom built and tested to render correctly in all of the major email clients
- Be optimized for both desktop and mobile email clients
- Include links to share the content on the reader’s social media profiles
- Include links to connect with your social media profiles
- Be 100% compliant with the CAN-SPAM law
MONTHLY DISTRIBUTION PROCESS
Each month we will:
- Conduct a 15-30 minute telephone interview with a key decision maker. We will prepare questions based on the content theme for the month to convey your firm’s exclusive expertise in key areas and your voice in your email communications. This interview will be held on a day/time convenient for you.
- Convert the content developed in the telephone interview into customized content for the monthly newsletter designed to engage your ideal client, support your internal sales goals and create visibility for your brand.
- Research and purchase images to complement the content outline.
- Create a draft for the newsletter to present to the designated JLM decision maker.
- Complete any requested edits and carefully proofread the issue prior to distribution.
- Handle any necessary management of your subscriber list including the addition of new subscribers, deleting duplicate records and handling bounces from the previous month.
- Personalize the newsletter so each subscriber received a copy addressed to them.
- Distribute the approved newsletter to your current database of subscribers (up to 2,500 contacts).
- Prepare a monthly report showing the total messages sent, delivered, opened, and bounced for each message sent.
INDUSTRY BEST PRACTICES
- We’ll run your campaign through popular spam filters at the desktop, server and firewall level before it’s sent.
- Using technologies like DKIM and DMARC we can prove your emails aren’t a forgery and maximize the chances of getting delivered.
- Our distribution system integrates with the popular Counter Culture app that makes it easy for anyone to join your list right from an iPad. It’s perfect promoting quick and easy sign-up for your email newsletter. Your contacts can also register for your newsletter with one click via Facebook!
- We support confirmed opt-in for all subscriber lists, include a single click unsubscribe link in all campaigns and allow your subscribers to maintain their own subscription through preference centers.
- Every time we send your campaign, we’ll show you who is opening it, clicking links, forwarding it to their friends and sharing your content via social media. You will also enjoy 24/7 access to your campaign statistics on a private dashboard to review them at your convenience.
- Our strictly enforced privacy policy ensures your data is never shared with a third party and is kept safe and secure at all times. Only limited staff will have access to your account in order to provide client support.
- Every time we send your newsletter, we archive a copy of it – so you’ll always have a full and up-to-date history of what has been sent.
- Each quarter we’ll prepare a report showing how your email campaigns performed over time and what messages are resonating with your audience.
As you can see, this is a comprehensive, “Done For You” service that allows you to distribute a high-quality, results focused email marketing campaign with minimal effort on your part. Executing this campaign each month is going to create more visibility for your company, help you to attract new leads and encourage referrals among your existing clients. Just imagine… what is ONE new retainer client worth to your practice? This program is designed to help you achieve not only that but the specific sales and revenue goals you have outlined for the year.
Notice what some of our clients have said about the campaigns we’ve handled for them:
“Sydni is confident, knowledgeable, completely capable, and self‐directed. She always seems to go beyond what is expected. Her experience and confidence has saved me a lot of time and helped me grow my business in ways that I could not do alone. Since I’ve been working with Sydni on marketing my business, I’ve learned about resources that I didn’t know existed, and this allowed me to start a new program that I had been toying with for years (but couldn’t figure out how to do). That one program generated over $20,000 in revenue in just four weeks.”
~ Nika Stewart – Freehold, NJ
“One of the major benefits I have received from working with Sydni Craig-Hart is her ORGANIZATION. Her drive to make MY company better is inspirational. My clients are now getting consistent attention from me which is turning into more money. Her ideas on how to market and sell have also benefited me. Because of my work with her, in less than eight weeks, I landed 5 new clients, earned over $8,000 in revenue and nearly doubled my subscriber list! Her strategies REALLY work and her support makes ALL the difference!“
~ Kim Hamer – Marina Del Ray, CA
“The speed of execution is probably the biggest benefit I’ve received from working with you on my marketing efforts. Having you take over a lot of technical aspects has sped things up so much. There are a lot of things I could do myself but it would take me 3 times as long.”
~ Carmen Sognonvi – Brooklyn, NY
The results we deliver our clients speak for themselves and we are excited to welcome you to the Smart Simple Marketing family!
We offer a similar program to support your blog content needs and have options posting content to your blog once, twice or three times per month using a variety of content formats.
Contact us at Info@SmartSimpleMarketing.com for a FREE 15-minute consultation regarding your email newsletter or blogging needs and for details on pricing.
We look forward to working with you!
