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ENGAGE: SaaS/SMB Day #2
June 4, 2019 @ 8:00 AM - 5:00 PM PDT
9:00 AM – 9:30 AM
Bridging the Divide: What Enterprises don’t Get about SMBs
Enterprise sales tactics and product development often proceed without considering the true needs and interests of the SMB customer. This session will explore that disconnect, identify key mistakes SaaS companies are making and offer a set of recommended solutions which will deepen loyalty, drive engagement and grow market share.
Sydni Craig-Hart, Smart Simple Marketing
