California American Water is connecting qualified, certified diverse suppliers to internal decision makers, American Water executives and prime suppliers in an invite-only event. California American Water's Supplier Diversity program is hosting a one-day event focused on connecting diverse suppliers to California American Water and American Waterkey decision makers and their prime suppliers. The showcase will […]

2:45 PM - 3:15 PM Key Lessons for Local Entrepreneurs Microsoft’s Abid Chaudhry interviews seasoned entrepreneur Sydni Craig-Hart, CEO & Co-Founder of Smart Simple Marketing. They’ll discuss how SMBs can identify their ideal client, validate core messages, simplify marketing, and create referral relationships while developing a sales process that supports a steady stream of paying […]

9:00 AM - 9:30 AM Bridging the Divide: What Enterprises don’t Get about SMBs Enterprise sales tactics and product development often proceed without considering the true needs and interests of the SMB customer. This session will explore that disconnect, identify key mistakes SaaS companies are making and offer a set of recommended solutions which will […]