Archives for April 2010

How To Eliminate Your Fear of Marketing

Most of us started our business because we were passionate about a particular topic and found that we are REALLY good at helping others with their related challenges. That is a great reason to start a business!

Unfortunately, it often happens that once you start your business, you realize that you really in the business of marketing. You need to make a living. The only way to do that as an entrepreneur is to sell to clients and customers. And to get clients and customers you need to market.


For some folks, hearing this word creates an instant frown. Perhaps you’ve thought, “I don’t want to market…. I just want to do my ‘thing!’”

I know that this thought has crossed your mind at one time or another, because it has crossed mine. When I first started my business as a Virtual Marketing Assistant, I just wanted to work comfortably in my cozy little home office and to have people send me checks. It never really occurred to me that I’d have to actually get out there and sell my services…I just expected clients to show up knocking on my door.

Perhaps you can relate. I think entrepreneurs who have an aversion to marketing feel that way because to them, marketing represents something pushy, sales-y, and difficult. In the back of their mind their thinking “used car salesman” and that’s not who they want to me. [Read more…]

The Key to More Profits? Give ‘Em What THEY Want!

How would it feel to offer products, programs and services that your ideal clients snatch up at every opportunity?  How would your business be different?  How would your life be different?

Pretty great, right?  The first step to creating this reality is to get CRYSTAL clear on who your ideal client is and what it is they want from you.  Let’s break this down.

Your Ideal Client – This is the ONE individual in your business that you can’t believe you get paid to work with.  The one who happily pays your fees and appreciates the value you add to their lives.  The one you get excited to talk to and look forward to meeting with.  What does this person’s life look like?  What are they interested in?  What do they read?  Where do they vacation?  What is their family structure?

Take a few moments to reflect on all of the clients you’ve worked with in the past.  Write down the demographics of each person and whether or not they were ideal.  (If they were not ideal for your business, note the reason(s) why).  Then look for patterns.  What do these individuals have in common?

Do you see your Ideal Client Profile taking shape?  Then answer the questions I posed previously.  Create an actual persona and give that person a name.  Going forward, THIS is the person you are going to market your services to.  (Remember, marketing is really just about sharing solutions with people who are already looking for them).

Once you’re clear on who you’re targeting, now you need to get clear on what it is these individuals want and need from you.  Notice I didn’t say what you want to sell.  There’s a big difference between the two.  We soloprenuers have a bad habit of offering our audience what WE they need, which could be light years away from what THEY want.

The secret to having your ideal clients snatch up your offerings is to offer them the solutions they’re seeking in a format they can digest.  So how do you find out what they want?

Very simple.  You ASK them!  That’s right…just ask and they will tell.  There are a number of ways to do this:

  1. You can call (or send a handwritten note) to past and present clients to ask them what they value most about working with you.  Also inquire how the work you’ve done (are doing) together has made a difference in their lives.  Finally, ask them what else you can do to improve your services or otherwise solve their problems.
  2. Research where your target market is hanging out online and pose the same questions.  Don’t pitch your services or ask them to do anything else but to share their opinions.  (People LOVE sharing their opinions).
  3. Research where your target market is hanging out offline and get yourself in front of them.  Register to attend the conference, seminar, networking event and make it your business to get to know as many people as possible.  Again, don’t start pitching yourself, but show genuine interest in the individuals you meet and then make arrangements to continue the conversation at another time.

Once you’re clear on WHO your ideal clients are and WHAT it is they need from you, you simply create the solution, present it to them in an easy-to-implement format and voila!  The clients get the solution and you create a new profit center in your business. Everybody wins!

Block out some time on your calendar within the next four weeks to implement the suggestions I’ve shared and then visit my blog and let me know what you’ve discovered.  I look forward to hearing from you!

Want to use this article on your website, blog or in your own ezine?  You’re welcome to do so! But here’s what you MUST include:

Sydni Craig-Hart, The Smart Simple Marketing Coach, is founder of Known for her simple, tech-savvy, integrated approach to marketing, she also has the unique ability to find untapped profit centers in her client’s businesses so they can create money NOW.  Visit www.SmartSimpleMarketing.comto listen to Sydni’s F.R.E.E. audio class, “10 Proven Steps to Powerful Marketing Results!”  and to schedule your F.R.E.E. “Profit Breakthrough” session!

Absolutely Perfect Teleseminars

By Sharon Broughton

TeleseminarOne of the things I do for my clients is set up and promote their teleseminars. Teleseminars are a great way to promote a product launch, a new coaching program, etc. Usually they are free preview calls, but sometimes there is a fee to attend these.

Here are some things you need to set up a great teleseminar (the who, what, where, why and how):

[Read more…]

Want more profits? Work your plan!

Last week’s article detailed the importance of developing your “Money Map” (a.k.a. marketing plan) so that you have clear direction on how you’re spending your time, energy and resources to attract clients, develop your business and make more money.

Once you’ve put forth the effort to create your plan, then what? This is where I see many entrepreneurs getting stuck. They go through the process of creating the plan and let it sit on their desk and start collecting dust. Or worse yet, they completely ignore the plan and run around chasing ideas, strategies or projects that have nothing to do with their actual goals.

If this sounds familiar to you, you’ll be happy to know there is an easy solution. You simply have to “WORK YOUR PLAN!”

“What does THAT mean, Sydni?” you may ask. Let me tell you:     [Read more…]

Here Is Your Place to Brag…Shamelessly!

How many of you were taught as children to not brag because it isn’t polite? I certainly was. I would have received a stern look from my Mom for doing so and maybe worse (depending on how obnoxious my bragging episode was! 🙂

So we grow up thinking this and go through life never really celebrating our accomplishments to the full. This is counterproductive in our business life. Because we are each working diligently to build a successful business, we may take for granted the small (or even large) success that we enjoy each day because we’re so focused on our laundry list of “to-do”. And because we’ve been trained not to brag about ourselves, we don’t even stop to acknowledge our progress or pat ourselves on the back.

So, I am here today to give you unconditional permission to brag! Yes, that’s right! I want to hear ALL about your recent accomplishments, large or small! (I truly believe there is no such thing as a “small” accomplishment.) Inspire the other members of the Smart Simple Marketing community! Inspire me! Tell us how about your brand new client! That you’ve finally figured out how to use Facebook! That you’re launching a new website! Or anything else you want to share. I want all the juicy details! 🙂

I’ll love it and applaud you and so will the community members! It’s high time we started celebrating our accomplishments in a big way.

So step on up! Who’s first?