Because consumers are paying closer attention than ever to how brands embrace diversity and inclusion, it can feel overwhelming to create a new way for your marketing and customer communication campaigns. As you aim to connect with your audience with multicultural marketing, make sure you don’t … [Read more...]
What Is Unconscious Bias and How Does It Impact My Business?
Your messages need to make a stronger connection... When it comes to business and marketing, you want your message not only to reach people—you want it to resonate, inspire and motivate them. To get there, you need to be strategic about how you communicate with your target audience. And that … [Read more...]
7 Tips to Create a Virtual Presentation that Packs a Punch
The age of virtual events is here to stay... In 2020, the global health crisis forced conferences and events to take place online because people couldn’t meet in person. While this was a safety-related necessity, it also had additional benefits in the form of lower cost and overhead. That’s … [Read more...]
6 Reasons Why Women Professionals Should Pursue Speaking Engagements
Are you still on the fence about applying for that exciting speaking opportunity? I totally get that. Even when you know your industry inside out, speaking about your area of expertise in front of a crowd can be intimidating. But once you manage to push past the initial fear, speaking … [Read more...]
Why are Women-Owned Businesses so Resilient – 7 Ways You Can Survive an Economic Crisis
It has been a full year already… The situation is no joke! Enduring the pandemic has not been easy for anyone. Job loss, loss of revenue, and supply chain disruptions are the new normal. In times of economic crisis such as this one, women-owned businesses will be among the hardest hit due … [Read more...]
Thrive NOW™ Virtual Summit Session 5: Creating New Streams of Revenue, What to Consider, How to Do It
Elaine Betts was our closing guest for our first ever Thrive NOW ™ virtual summit. Elaine is the CEO of Go Far Consulting, who sits down with me to talk about how businesses can find new streams of money, especially during times like those we're experiencing during COVID-19. You could say we saved … [Read more...]
Thrive NOW™ Virtual Summit Session 4: How to Lead a Virtual Team for the First Time
Thrive NOW™ was Smart Simple Marketing's full-day virtual summit created especially for small businesses that have been negatively impacted by the impact of COVID-19. Companies have learned a lot since then about new ways to do business, including conducting virtual meetings and leading teams that … [Read more...]
Thrive NOW™ Virtual Summit Session 2: COVID-19 Legal Considerations — Actions to Take Now and Pitfalls to Avoid
In April, we held our first-ever free Thrive NOW™ Virtual Summit benefiting small businesses and entrepreneurs. Our panel of trusted experts offered practical support for business leaders who are struggling to survive and thrive during and after the COVID-19 global health crisis. We are humbled and … [Read more...]
Thrive NOW™ Virtual Summit Session 1: Overcome Your Fears and Rewire Your Thinking for Success
On April 14, 2020, we held our first-ever Thrive NOW™ Virtual Summit where we brought together more than 350 entrepreneurs and small business leaders with a panel of experts to offer practical support to help them survive the COVID-19 health crisis. The idea for this full-day summit originated a … [Read more...]
Surviving Coronavirus: What Small Businesses Should Be Doing Right Now
During the last month or so, post coronavirus and the new social distancing, we have noted two trends among our clients, especially those who operate in technology and small business sectors. First, we’ve seen organizations of all sizes doubling down on their marketing efforts. We learned from … [Read more...]
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