Originally published on B2B.DnB.com It’s that time of year again. A time when we look back on the year before and make plans for the year ahead. Not sure where to begin? Here are a few suggestions to help get you started. Organize and Clean House First-quarter means a fresh start, so begin … [Read more...]
Interview: Sydni Craig-Hart on Diversity, Inclusion, and Multicultural Marketing
Interview originally published by Rockstar CMO Hi Sydni, tell us about your current gig. I am the CEO of Smart Simple Marketing, a content marketing consultancy based near San Francisco, California, USA. We help brands gain market share, drive engagement, and deepen customer loyalty with small, … [Read more...]
Kiss Marketing Stress and Overwhelm Goodbye with a Few Powerful Steps
Last month, I joined Abid Chaudhry, Global SMB GTM Lead at Microsoft, on stage at LOCALOGY ENGAGE: SaaS/SMB to discuss my key marketing lessons for entrepreneurs. This annual event brings together small to medium-sized businesses and SaaS technology providers for open discussion, education, and … [Read more...]
Small Business, Big Impact: Insider Tips to Help You Make the Difference You Want
I was honored to join Jason Trimiew, Head of Supplier Diversity at Facebook, at Facebook's global headquarters back in February. In honor of Black History Month, Jason invited four small business owners to join in an inspiring conversation about building a business for impact. Check out the … [Read more...]
How to Grow Your Small Business Using Instagram, LinkedIn, and Yelp
Do you know where your next customer is coming from? 73% of small business owners report using social media to attract more customers and revenue. Are you one of them? If so, you probably know that your Instagram, LinkedIn, and Yelp profiles can help you: Create visibility for the great work … [Read more...]
How Savvy Marketers Use Webinars for Consistent Engagement and Revenue Growth
This week, I was a first-time attendee at Webinar World, a user conference hosted by ON24, in San Francisco, CA. ON24 is an enterprise-level technology company that, per the comments on their website, “is on a mission to redefine how organizations engage with their audiences, powering interactive, … [Read more...]
Selling to Small Businesses with a Smarter Simpler Approach
Selling to small businesses is an entirely different animal... It requires a different approach than marketing to consumers, mid-sized companies, or enterprise organizations. But first, why should you care about selling to small businesses? According to the Small Business Administration … [Read more...]
Multicultural Marketing: Why You Need to Get Started
Originally published on ContentMarketingInstitute.com “We’ve missed the mark! We apologize.” That’s what you don’t want to have to say because your company inadvertently offended a diverse group of your target audience in your new campaign. But, don’t those sentences sound familiar? How … [Read more...]
Getting Certified as a Minority-Owned or Woman-Owned Business – What You Need to Know About Supplier Diversity
Perhaps you've heard about "supplier diversity", or becoming "certified" as a minority-owned or women-owned business. Maybe you're curious to learn more. A certified minority-owned business (MBE) is a designation for businesses that are 51% owned, operated and/or managed by a minority. A … [Read more...]
10 Things to Review to Assess the Health of Your Business
Originally published on B2B.DnB.com The beginning of the year means it’s time to begin preparing for an even more profitable 2020. The first important thing you can do is to assess the health of your business as it stands today. Doing so can help you identify areas where improvements can be … [Read more...]
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