Archives for September 2013

Questions From Readers: What do I write about?

Q. Hi Sydni! I keep hearing you talk about the benefits of content marketing and I really want to use this strategy in my business. I’ve started an email newsletter (that I don’t keep up with consistently) and I’ve also started a blog but it looks rather sparse. One thing that holds me back is trying to figure out what I should write about? I don’t want to sound like everyone else, but I don’t think I have anything original to say. Can you offer some suggestions on topics I can write about that will be interesting to my audience? Thank you! ~ A. Taylor – San Francisco, CA [Read more…]

9 Easy Ways to Get More Clients NOW

Action Changes ThingsYou’ve heard it said that “action speaks louder than words.” When it comes to growing your business and increasing your revenue, action screams 10x louder than then wishing, planning AND words combined.

I see so many entrepreneurs stuck in their business and not enjoying the income they could be making because they are trying to get everything “perfect” in their business. Who do you know that struggles with a perfectionist tendency?

Do them (or yourself if you feel like you’re looking in a mirror right now) a favor and share with them these 9 simple tips for attracting more clients and more revenue:    Read more about 9 Easy Ways to Get More Clients NOW

FREE Training Series: The Busy Entrepreneur’s Guide To Business Success

Wearing all (or most) of the “hats” in your business can create some unique challenges. In a typical day, chances are you’re responsible for more than most people can realistically do in 8 or even 12 hours.

Do you find yourself struggling to…

  • Generate leads and revenue?
  • Manage or secure capital?
  • Identify obstacles and pitfalls around every corner?
  • Manage your time more effectively?
  • Keep up with the latest technology?

For most entrepreneurs, the answer is a resounding, “YES”!

That’s why I’m excited to announce a brand new FREE training series, hosted by Verizon Wireless, and created exclusively for you.

Click here to grow your small business to its greatest potential.     [Read more…]

Questions From Readers: “How To Get Speaking Engagements”

Q. Hi Sydni! I was wondering, to secure speaking engagements, have you typically just volunteered to speak or waited for the call for speakers (or call for proposals), that sort of thing? Or do you volunteer, “Hey, I’m available.” Or send packages out? How can I get booked as a speaker? ~ R. Williams – Michigan, USA

A. You can start out by identifying the specific organizations you want to speak at and approach the educational coordinator (or whomever handles the schedule). Simply ask them, “Do you accept outside speakers?” Send them this question in an email and they’ll have to write you back and say yes or no.     [Read more…]

How to Earn While You Learn

Live events can be a great way to boost your business… if you work them correctly!

I learned this valuable lesson in a mighty way when I attended my first large event in 2006. I was a new business owner and didn’t know what to expect. I was also REALLY intimidated by the price tag… $1,500 for a 3-day online marketing workshop. But I stepped up because I needed to learn the skills that were being taught there and I knew investing in myself was the best investment I could make.

The 3 days I spent in LA and the $1,500 I charged to my credit card completely transformed my business. I raised my prices by 67%, walked away with 2 new clients, and gained a highly sought after skill set that had us double our revenue and cross the six-figure mark in only our 2nd year of operation.

Ever since then, I make it a point to attend 2-3 large events each year and I always, ALWAYS walk away with new clients and a boost in revenue. Want to replicate these results in your business? Here is the formula I follow each and every time. Read more about How to Earn While You Learn

The Biggest Mistake You’re Making With Your Social Media Marketing

Social media goals & mistakesThere are those small business owners who are die-hard social media fans and swear by its effectiveness. There are others who wouldn’t touch Facebook with a 10-foot pole. Most of us fall in between these two extremes.

The truth of the matter is that most (notice I didn’t say all) entrepreneurs can attract high-quality leads for their business by strategically using social media to connect with and engage their audience.

Did you catch that? I said by strategically using social media to connect with and engage their audience.”

Strategically means making smart decisions with how you manage and utilize your social media sites. It can be overwhelming and frustrating when you’re not seeing any positive results from your efforts. And how can you see results if you’re only spending 5 minutes a month on 7 different sites? Read More About The Biggest Mistake You’re Making With Your Social Media Marketing