Archives for March 2015

Quality vs. Quantity: Which Relationship Marketing Style is Best for Your Company?

Magnifying glass showing relationship wordHow you communicate with and engage your customers is the most important aspect of your business and your brand. After all, it is in building long-lasting connections that you build long-lasting businesses.

Just like your overall marketing strategy, your relationship marketing style does not come in a one-size-fits-all package.

Relationship marketing focuses on customer retention and the quality of engagement of the customer with your brand. Following is an overview of the two main relationship marketing styles.

Which one is right for your business? Read more about Quality vs. Quantity: Which Relationship Marketing Style is Best for Your Company?

5 Ways to Stay Organized and Be More Productive With Your Marketing

Marketing ProductivityIt’s not easy to stay organized and be productive when you’re running a small business. Chances are you spend most of your day wearing different hats, taking meetings and calls, dealing with clients and customers, putting out fires – you know, running your business.

No wonder marketing so often ends up an afterthought – the thing you do when you miraculously find a bit of extra time, or when a slump in sales necessitates swift action.

But what if you could not only get organized, but actually stay organized long enough to reap the benefits of increased productivity? What if you could establish some best practices today, for increased sales tomorrow?

While it may seem overwhelming, it’s not as hard as it looks. Here are 5 simple ways you can stay organized and be more productive with your marketing: Read more about 5 Ways to Stay Organized and Be More Productive With Your Marketing