Article marketing is one of the very best ways to market your business and your services by sharing your expertise. By writing and submitting articles on a regular basis you are sharing your knowledge with your target audience and giving them a chance to get to know you and your work. Articles are short (about 500 words) but informative pieces that give specific information to your readers.
Writing different types of articles can be beneficial to your target audience. For example, the “how to” article can show them how to do something very specific. It outlines a task, how to complete the task and a call to action. Even if the “how to” article is actually one of the services you provide, it’s OK to give this information away because then your target audience will see how knowledgeable you are, they will start to build trust, and sometimes when they try to do it themselves, they realize they can’t and call you for your expertise. [Read more…]