How many times have you heard that you have to market your business consistently to keep your client pipeline full? Probably too many times to keep track of. One of the biggest challenges solo service professionals face is scheduling time to market their business.

To overcome this common challenge, you need to take a step back and ask yourself “why” you don’t schedule time to market your business consistently. What is it that’s holding you back?

For many, marketing seems like an complicated, time-consuming task. It doesn’t matter what the task actually is, because it often seems overwhelming. The key to success here is to break your marketing projects down into simple individual tasks, that you can easily manage. Getting the work done then includes doing part of the work yourself and then delegating and automating the rest. MORE